人教版高中英语Book 9 Unit 5 Inside Advertising reading 教学课件 (共91张PPT).ppt

1、A.it is likely that adolescent boys are the target audience of computer games adsB.adolescent boys always buy more computer games than other peopleC.young boys like computer games only so they will just buy computer gamesD.only adolescent boys will buy computer games,for playing computer games is th

2、eir favorite1.The sentence“Adolescent boys are more likely to buy computer games than any other group”(Para.3,Page 42)implies _.A 推理判断题。不能选择阅读文章中直接出现的句子作为答案,答案必须是在原文基础上联系上下文,对句子内容进行推理判断。答案从第三段第二、三句推断得出。选项B内容绝对,且不是推断的内容,选项C、D内容片面,表达有误。学生必须关注“only,always,never,nothing,none”等表达绝对的词。A.Whether the budget

3、 can be afforded.B.Which target audience the products are intended for.C.Which medium can best display the products.D.How to advertise the products with the right technique.2.Which of the following is NOT the factor in choosing the right medium?D 细节理解题。题目关键词choosing the right medium,关注文章副标题Use a sui

4、table media。选项A对应原文第六段第二、四句。选项B、C对应原文第七段第一句。选项D只是重复题目意思,并没有提到为广告选择合适媒体需考虑的因素。A.conscience to be worthy citizensB.desire to save moneyC.curiosity to know more about the productD.focus on the rich and famous people3.The advertisement on the right probably appeals to peoples _.B 推理判断题。题目关键词appeal to，因此

5、关注阅读文章副标题appeal to your target。结合原文第五段第一句和广告中的宣传“buy one get one free”(买一送一),符合商家通过价格优惠手段吸引消费者。4.Governments all over the world spend a large sum of money on such ads as road safety.The governments want to make use of advertisements function of _.A.informingB.educatingC.EntertainingD.persuadingB 细节理

6、解题。在原文第二段找到答案。5.The purpose of this text is to _.A.inform people of the functions of advertisementsB.persuade people to buy the products advertised by some advertisementsC.tell people how to make effective advertisementsD.warn people not to be cheated by some dishonest advertisementsC 推理判断题。解答文章目的(p

7、urpose)、主要内容(main idea)或作者态度(attitude)的题目,有共同突破口。学生可通过文体和作者态度排除部分答案。本文作者态度中立(objective)，写作目的、主旨都不应有个人主观观点，因此可排除选项B和D。此外,要注意信息的全面,选项A内容不够全面。选项C内容全面,也呼应了文章题目。A.To make advertisements and earn a lot of money.B.To persuade people to buy a certain brand of rice.C.To persuade people behave in the way adve

8、rtisers want.D.To talk people into seeing a movie at their cinema.1.Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose.(Para.1,Page 48)What does their purpose refer to?1.C 细节理解题。2.“This is why many countries have a government organ

9、ization which examines complaints about ads.”(Para.4 Page 49)The word“examine”is closest in meaning to _.A.StopB.checkC.receive D.make2.B 词义猜测题。A.The famous people cannot be used in advertisements.B.Ads about alcoholic drinks or tobacco are forbidden all over the world.C.Ads that are concerned about

10、 violence cannot be shown during television programs for children.D.With the laws and advertisers codes of conduct made,people will not be affected by false advertising.3.Which of the following statements is TRUE?3.C 推理判断题。A.we should blame the consumers themselves if they are cheated by dishonest a

11、dvertisersB.consumers should be responsible to protect their rights and interestsC.schools should educate students about the skills used in the advertisementsD.consumers should turn a blind eye to the techniques used by the advertisements4.It can be inferred from Paragraph 5 that _.4.B 推理判断题。5.We ma

12、y find this text in a(an)_.A.advertisement B.magazineC.travelling brochure D.encyclopedia5.D 推理判断题。技巧点拨：中心句通常在段落首句,第3、4、5段中心句在第2句，均是提出问题或表明现状后用for this reason,this is why,this means等句子引出该段真正主旨内容;此外，要理清文章的思路：第1段总起全文，第2、3、4、5段服务主题和第1段；还要把相同或相近的段落内容(第2、3段，有关制定相应制度，内容相近)简化和整合。Reading 2 Keeping Advertise

13、rs Honest(Page 48)写作步骤：1.结构分析；2.提炼、改写中心句；3.整合和修饰Stage 1:Structure analysis(步骤一：结构分析)Answer the following questions to better understand the structure.Fill in your answers accordingly in the blanks and finish the mind map of the text.(回答以下问题,理解文章结构。在图表相应处填上答案,完成文章思路图)回答以下问题,理解文章结构。在图表相应处填上答案,完成文章思路图。

14、1.What is the title of the passage?2.Which paragraph serves as the introduction to the whole passage?3.How many subtitles are there in the passage?What are they?4.What is the relation between the title and subtitles?1.Title:Title:Keeping Advertisers Honest2.Para.(introduction to the whole passage)Pa

15、ra.1(introduction to the whole passage)3._ subtitles(1)The law(2)Advertising organizations(3)Complaints organization(4)The consumer4Stage 2:Topic sentence and key words(步骤二：提炼、改写中心句或关键词)Figure out topic sentence for each paragraph,underline the key words in each topic sentence and rewrite the key wo

16、rds in your own words if possible.(找出每段的中心句,并在中心句中划出关键词,尽量用自己的语言改写关键词)Paragraphs Topic sentencesRewrite the key words if possible1Fortunately,most countries have developed ways to control advertising and prevent false or unsuitable advertising.to keepadvertisers honest(与题目呼应)Paragraphs Topic sentenc

17、esRewrite the key words if possible2One way to control advertising is to make laws that prevent advertisers doing the wrong thing.Make laws and certain rulesParagraphs Topic sentencesRewrite the key words if possible3For this reason,most advertisers belong to advertising organizations that not only

18、educate and support their members,but also make rules for everyone in the organization to follow.Make laws and certain rulesParagraphs Topic sentencesRewrite the key words if possible 4This is why many countries have a government organization which examines complaints about ads.(the government)is es

19、tablished to do sth.;be responsible to do sth.5This means that the consumer is responsible for checking the product before buying.It is the consumers duty to do sth.;Customers shoulder the responsibility for sth.Stage 3:Combine and Polish(步骤三：整合和修饰)Combine the key words into a summary,using some adv

20、erbs,conjunctions,etc.(用副词、连词等整合,完成摘要写作)参考例文1：Many countries make laws and certain rules to keep advertisers honest.Besides,the government organization is established to examine complaints about ads and consumers responsibility to check the products also makes sense.参考例文2：In order to keep advertiser

21、s honest,many countries make laws and certain rules.Furthermore,the government organization shoulders the responsibility to examine complaints.It is also the consumers duty to check the products themselves.写作内容请以约120词谈谈你的观点,内容要点包括：1.商家诚信的广告宣传,能给他们自己以及消费者带来什么好处？2.应该采取什么措施监督商家,保证他们的广告信息是诚信可靠的？技巧点拨：写作观

22、点可取之于文，用之于文。学生可从课文中提炼、积累、改写观点，运用于相关话题的写作，使观点更有深度。此外，对于“如何解决某社会问题(如环境问题、经济问题等)”的写作话题，学生可发散思维，多角度思考，考虑不同的人可承担的责任，(如政府、媒体、当事人、群众等应承担的责任)，使文章有话可说。Honesty can do advertisers a world of good.As the saying goes,honesty is the best policy in the society.Therefore,honesty helps advertisers earn fame for thei

23、r products,which in turn attracts more and more customers and contributes to the growth in sales.Moreover,keeping advertisers honest is of great benefit to consumers as well.It can inform the consumers of the latest information,which brings convenience to their shopping in the daily life.When it com

24、es to the effective measures to keep advertisers honest,everyone in the society should do their part.For instance,the government is responsible to make laws so as to severely punish the advertisers who make false advertisements.Besides,it is the medias duty to prevent the fake adverts being spread.A

25、s for consumers,it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights and interests in case they are cheated.1.inform v.通知;告诉;获悉;告知例句He didnt inform me of his decision until the last moment.他直到最后一刻才同意我他的决定。Have you informed him that the meeti

26、ng is canceled?你有没有通知他会议取消了？inform sb.of/about sth.通知；告知inform sb.that clause 通知；告知keep informed of 了解；被告知inform against/on sb.告发某人;检举某人be informed of 听说；接到的通知搭配informed adj.消息灵通的;见多识广的be rightly/wrongly informed 得到正确的/错误的知识/情报keep.informed 随时向报告情况拓展运用 将下列中文句子翻译成英文。护士告诉我们探视时间已经结束。The nurse informed

27、us that visiting hours were over.他通知我会议召开的日期。He informed me about the date of the meeting.2.basis n.基础;基本;根据;基本原则v.以作基础；基于例句:But now the dispute will be on an unequal basis.但是现在的争论将出在一个不平等的基础上。on.basis(=on the basis of)以为根据;在基础上provide a.basis for 为提供根据base.on 以为根据;在基础上=be based on搭配运用 将下列中文句子翻译成英文。

28、经济的发展是建立在稳定的社会的基础之上的。拓展 basic adj.基础的；基本的The development of economy is based on a stable society.3.worthy adj.有价值的；应的;可敬的；值得的辨析 worth和worthy意思虽然相近,但是用法不同。be worth+doing/n.(不接不定式),worth 也有“价值”的意思，后接价值数量词。be worthy+of being done/to be doneThe book is worth reading.=The book is worthy of being read/to

29、be read.这本书值得读。运用 用适当的词填空。This dictionary is _100 yuan.The Summer Palace is _ of being visited.worthyworth We may not succeed,but it is _ a try.It is not _waiting for him.He saved their lives and was _ of praiseworthworthworth4.expense n.费用;代价;损失;开支例句:He conceded that the extra expense was a burden.

30、他承认这些额外的费用是个负担。at the expense of 以.的代价;归付费at all expenses 不惜任何代价at ones own expense 自费at great expense 花大价钱spare no expense 不惜代价搭配运用 将下列中文句子翻译成英文。他以生命为代价的赢得了这场战役。拓展 expend vt.花费 He won the battle,at the expense of his life.这个暑假,他自费去上海旅游了。He traveled to Shanghai at his own expense.我不惜任何代价都要得到这次上学的机会。

31、I wanted to get the chance to go to school at all expenses.5.response n.回答;响应;反应v.回答;响应;作出反应例句:They have made generous response to the appeals for funds.他们对募集资金的呼吁作出了慷慨的响应。拓展:respond vi.回答；作出反应搭配in response to 响应；反应make no response 不回答respond to 对响应；反应respond with sth./by doing 用回应 He _my suggestion

32、 with a smile.She opened the door,_ the knock.运用 用适当的词或短语完成下列句子。in response toresponded to理解 理解下列句子中have no use for的意思。I can lend my MP4 to you,for I have no further use for it.(意思:_)I have no use for those who are always telling lies.(意思：_)6.have no use for不需要;不喜欢不喜欢；厌恶(dislike)不需要或用不着(have no need

33、 for)7.go to a lot of trouble to do sth.为做某事花了不少工夫运用 请根据汉语完成句子。工程师花了不少工夫才完成大厦蓝图的设计。The engineers _ to finish the blueprint of the building.went to a lot of trouble 她不辞劳苦地为我找到了那本书。She _ the book.went to a lot of trouble to8.pay for 偿还；支付pay n.薪水；工资 v.支付；交纳；给予pay back 偿还(借款);报答;报复pay by installments 分

34、期付款pay down 当场支付;用现金支付pay off 还清(债务等);报复;赢利pay up 全部付清搭配 那个赌徒卖掉房子后终于还清了债务。The gambler paid off/up his debt after selling his own house.他总是嘲笑我,总有一天我会让他知道我的厉害。Some day Ill pay back for his laughing at me.运用 将下列中文句子翻译成英文。1.However,it would be no use advertisingproducts on radio if the ad relies on visu

35、al effects.但是,如果一项产品的广告要依靠视觉效果,那么它在收音机里播出就毫无意义了。(P43)句型:It is no use doing 做是没有用的提示:该句型与“It is of no use to do”意思相同。后悔犯错已经没有用了,更重要的是,我们要解决将会出现的问题。_having made a mistake.More importantly,we should try to settle the problem at hand.仿写 根据汉语意思完成英文句子。It is no use regretting 杰克太顽固了,从不采纳别人的建议,和他争论是没用的。_wit

36、h Jack,for he is too stubborn to take others advice.It is no use arguing2.When it comes to advertising,consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.涉及广告时,消费者需要了解广告商所使用的伎

37、俩。这样他们才能对各种广告主张做出自己的判断,而不致盲目地接受广告中所说的一切。(P49)句型:When it comes to(doing)sth.当谈及到;当提到提示:该句可用于引出话题、举例等,使前后过渡自然。当谈到如何处罚调皮的学生时,校长总会提出一些有效的措施。_how to punish the naughty students,the headmaster will always put forward some effective measures.仿写 根据汉语意思完成英文句子。When it comes to 谈到跳舞,我最喜欢Michael Jackson.When it

38、 comes to _,Michael Jackson is my favorite.dancing3.As we are flooded with advertisements in our modern world,many schools believe it is their duty to educate students about advertising.当今社会上广告泛滥成灾,许多学校认为它们有责任对学生进行有关广告的教育。(P49)句型:It is ones duty to do sth.做是某人的责任 耐心地教育学生,是学校的责任。_ to educate students

39、 with patience.与环境和谐共处,是每个人都应有的责任。_ to live in harmony with our environment.仿写 根据汉语意思完成英文句子。It is everybodys dutyIt is schools duty1.课本原句：(Para.1,Page 42)Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成

40、了“移动广告”。结构分析：过去分词短语attached to them是作后置 _语,修饰brand names,brand names与attached是被动关系;which引导一个定语从句,which 指代、修饰先行词 _。brand names定2.课本原句：(Para.3,Page 42)Their money would be wasted if the message didnt reach its target audience,in other words the people the advertisement intends to persuade.如果信息不能传达给它的目

41、标群体,也就是广告意图说服的人群的话,那么他们的钱就白花了。结构分析：句中if引导一个条件状语从句。“the people the advertisement intends to persuade”是 _的同位语,起到补充、说明的作用，其中是the advertisement intends to persuade是省略了关系代词的定语从句,修饰the people。词组in other words的意思是 _,对句子的理解有很大的提示,表明前后是解释、补充说明的关系。换言之；换句话说target audience1.advertise vt.为做广告;登广告 _ n.登广告者；广告客户 _

42、 n.广告advertisementadvertiser2.inform vt.通知;告知;告诉_ n.信息;情报3.evolve vt.进化；发展_ n.进化;发展;演化evolutioninformation4.expose vt.暴露；揭露；显露 _ n.暴露；揭露；曝光 _ adj.暴露的;无遮掩的exposedexposure5.identify vt.确认；鉴别出_ n.鉴别；验明6.suit v.适合 _ adj.合适的；适宜的 _ adj.不合适的unsuitableidentificationsuitable7.consider vt.考虑；认为 _ conj.&prep.考

43、虑到 _ adj.相当多/大的 _ n.考虑 _ adj.考虑周到的;体贴的considerateconsideringconsiderableconsideration8.promote vt.提升；促进；增进 _ n.提升；促进 _ n.发起人;赞助人;支持者 promoterpromotion1.These films are _(suit)for adults only.2._(expose)of the body to strong sunlight can be harmful.Exposuresuitable3.There are good chances of _(promot

44、e)in this firm.4.I suggest that he put an _(advertise)in the local paper.5.The _(inform)industry is an infant industry in our country.informationpromotionadvertisement6.May I see the your _(identify)card?7.It is _(consider)of you to call on your relatives from time to time.considerateidentification1

45、._ 想起；想出；思考；考虑2._把变成3._移交；让与4._有意义,有道理,讲得通make sensethink ofturn.into.hand over5._ 依靠；依赖；指望6._ keep sth.in mind 7._ fit in/into8._ in response to作为对的反应;响应rely on记住装进;容纳;与相适应/相协调1._the saying goes,_(honest)is the best policy in the society.2.It can inform the consumers _ the latest information,_bring

46、s convenience to their shopping in the daily life.whichAshonestyof3._ it comes to the effective measures _(keep)advertisers honest,everyone in the society should do their part.4.Besides,_is the medias duty to prevent the fake adverts _(spread).being spreadWhento keepit5.We hope to trade with you _ t

47、he basis of equality and mutual benefit.6.This is a phenomenon worth _(think)about.thinkingon7.Once health is lost,it is no use _(have)a lot of money.8.Some are willing to rely _their parents,_they believe in their parents and regard them as good teachers _in life and study.bothhavingonbecause9.Chin

48、a responded _cutting off Japans access to crucial raw materials.10.Science has made traveling much _convenient than before,_in turn,traveling brings us lots of benefits.andbymoreA.remind readers of found photographs B.advise reader to start a new kind of business C.ask readers to find photographs be

49、hind sofa D.show readers the value of found photographs 1.The first paragraph of the passage is used to _.D 细节理解题。根据.was sold for$1 248 000可知,第一段是把拾得照片(found photograph)的价值展示给读者。A.is fond of collecting family life photographs B.found a complaining not under his car wiperC.is working for several self

50、-published magazines D.wondered at the artistic nature of found photographs2.According to the passage,Joachim Schmid _.A 推理判断题。根据第二段最后一句he groups photographs of family life according to themes.(他按照以下主题收集有关家庭的照片)可知,Joachim Schmid喜欢收集有关家庭的照片。A.the readersB.the editorsC.the found photographsD.the self-

51、published magazines 3.The underlined word“them”in Para 4 refers to _.D 词义猜测题。由上下文推知,them指the self-published magazines(自创的艺术杂志)。A.memory of the past is very important to peopleB.found photographs allow people to think freely C.the back-story of found photographs is puzzlingD.the real value of found p

52、hotographs is questionable 4.By asking a series of questions in Para 5,the author mainly intends to indicate that _.B 推理判断题。根据.give our minds an opportunity to wander freely(给我们的思想一个自由发挥的机会)可知，拾得照片允许人们自由思考。5.The authors attitude towards found photographs can be described as _.A.criticalB.doubtfulC.optimisticD.satisfiedC 推理判断题。通读全文,从最后一句That,above all,is why they are so fascinating(这就是拾得照片为什么这么令人着迷的原因)可知作者对拾得照片持乐观态度。