2014高考英语《牛津·江苏专用》全程复习方略配套课件:必修4 UNIT1 ADVERTISING.ppt
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1、必修 4Unit 1 Advertising【诵读积累】(2010辽宁高考)你校学生会需招聘一名留学生做英语学习顾问,请你以短文形式写一则招聘启事。内容主要包括:母语是英语,汉语流利者优先解答英语学习问题,协助组织英语活动每周4小时,报酬面议联系人:李华(Tel:13011223344)注意:1.词数100个左右;2.可以适当增加细节,以使行文连贯。English Study Advisor WantedThe Student Union of our school decides to invite an international student to work as an English
2、 Study Advisor.The main responsibilities of the advisor include helping students to practice their oral English,answering their questions,and helping organize activities such as singing English songs,holding English evenings,or lectures on interesting topics.The applicant should be a native speaker
3、of English.Fluency in Chinese is preferred.The advisor is expected to work 4 hours per week.If you are interested,please call Li Hua at 13011223344 for an interview.Payment for the service will be discussed during the interview.Student Union【尝试运用】词汇翻译组织vt._说母语者_某种语言讲得流利_organizenative speakerbe flue
4、nt in/speak.fluently/fluency in一句多译我们学校学生会需招聘一名留学生做英语学习顾问。a.The Student Union of our school _ an English Study Advisor.b.The Student Union of our school _an English Study Advisor.is looking for aninternational student to work asis seeking an internationalstudent to work as他(她)的主要工作包括帮助学生练习英语口语、解答学习问
5、题及协助组织活动。a._students to practice their oral English,answer their questions and help organize activities.b._students to practice their oral English,answer their questions and help organize activities.His/Her main task is to helpWhat he/she will mainly do is to help.单词盘点核心速记1._(vt.&vi.)欺骗;作弊(n.)骗子;欺诈行
6、为2._(vt.)治愈;解决(n.)药物,疗法;对策3._(n.)评论,评价(vi.)评论,议论cheatcurecomment4._ (n.)骗局;玩笑,恶作剧;戏法,把戏;诀窍(vt.)欺骗,欺诈5._ (vt.&vi.)以为目标;瞄准(n.)目的,目标6._(n.)运动(为了某种目的而进行的一系列有计划的活动)7._(n.)座右铭;格言,箴言8._ (vt.)咨询;请教9._(n.)理解力,领悟能力;理解练习trickaimcampaignmottoconsultcomprehension10._(vt.)推荐;建议,劝告;介绍11._(vt.)购买,采购(n.)采购;购买的东西12._
7、 (vi.&vt.)成倍增加,迅速增加;乘,乘以13._ (vt.&n.)更新;提供最新信息;使现代化14._(n.)方面;层面15._ (n.)便宜货;协议(vi.)讨价还价recommendpurchasemultiplyupdateaspectbargain16._(adj.)精致的;绚丽的;奢华的(n.)空想,幻想;爱好,迷恋(vt.)想象;猜想17._ (n.)目标;靶子(vt.)瞄准;以为目标18._(vi.)有吸引力;呼吁,恳请(n.)吸引力;呼吁,恳求19._ (vt.)敦促,力劝;竭力主张(n.)强烈的欲望,冲动20._(vt.)使震惊,使惊愕(n.)震惊,惊愕fancyta
8、rgetappealurgeshock联想串记21._(vt.)说服,劝说;使信服_(adj.)有说服力的;劝说的,劝诱的22._(adj.)清白的,无罪的;无恶意的;纯真的_(n.)清白,无罪;天真无邪23._(vt.&vi.)使受益;得益于(n.)益处;救济金;奖金_(adj.)有益的,有帮助的24._(vt.)推广,宣传;促销;促进,推动_(n.)促进,提升,推销persuadepersuasiveinnocentinnocencebenefitbeneficialpromotepromotion25._(n.)智力,才智;情报_(adj.)聪明的;有才智的26._(n.)设计者,设计师
9、_ (vt.&n.)设计27._(vt.)确定,查明;决定;裁决_(adj.)坚决的,果断的,有决心的_(n.)决心,果断28._(n.)分析,分析结果_(vt.)分析29._(vi.)做出反应,回应_(n.)反应;感应30._(adv.)个别地;就本人而言;本人,亲自_(adj.)个人的,私人的,亲自的_(n.)个性;品格;名人intelligenceintelligentdesignerdesigndeterminedetermineddeterminationanalysisanalyzereactreactionpersonallypersonalpersonality.短语互译1.习
10、惯于做某事_2.哄骗某人做某事_3.上的当,受的骗 _4.欺骗;捉弄_5.厌烦,厌倦_6.偶遇,无意中发现_7.吸引某人的注意力_8.记住某事_9.弄清楚,弄懂;计算出_be used/accustomed to doing sth.fool sb.into doing sth.fall forplay tricks onbe tired of/be bored withcome acrossattract ones attentionhave sth.in mindfigure out10.由于,因为;应归于_11.损害,损坏_12.关心,担心,挂念_13.persuade sb.to do
11、 sth._14.be meant to/aim to _15.be aware of _16.deal with _17.encourage sb.to do sth._18.in advance _19.appeal to _due tocause/do damage tobe concerned about说服某人做某事旨在,目的是知道,意识到涉及,关于;处理,应付鼓励某人做某事事先,预先,提前吸引,引起兴趣;呼吁20.get sth.across _21.discourage sb.from doing sth._22.inform sb.about/of sth._23.die fr
12、om _把表达清楚劝阻某人做某事通知/告诉某人某事死于.句型透视1.so.that引导的结果状语从句We _(对它们太习以为常了以至于)we often do not even realize how many we see and hear in a day.2.even if引导的让步状语从句_(即使广告不骗人),it does not mean it is altogether innocent.3.not all引导的部分否定句_(并非所有的广告)play tricks on us though.are so used to them thatEven if an ad does no
13、t lieNot all ads4.When it comes to+n./v.-ing当谈到,涉及_(当谈到,涉及)advertisements,we must all use our intelligence and not be a slave to them!5.once 引导条件状语从句_(一旦产品进入市场),its sales figuresthe amount which has been soldshould be reported every day,so the company can check the progress of their product.When it
14、comes toOnce the product goes on the market6.recommend+that引导的宾语从句I _(建议我们应该购买)10 copies for the library.7.It is+adj./n.+(for sb.)to do sth._(确切弄清楚是重要的)what you want to tell the audience and what you are trying to get them to do.8.It is time to do sth.到了做某事的时候了After you have decided who your audienc
15、e is,_(到了的时间了)decide what you want the audience to know or think about.recommend that we should purchaseIt is important to figure out exactlyit is time to.语篇完形Nowadays,we can find advertisements almost 1._ we go.An advertisement uses words and pictures to 2._people to buy a product or service,or to
16、believe 3._ an idea.Acommercial advertisement is one 4._ someone has paid for to advertise a product or service,while public service advertisements,or PSAs,are 5._ to educate people abouthealth,safety,or any other problem that affects public 6._.An advertisement doesnt always tell peoplewhereverpers
17、uadeinwhichmeantwelfarethe complete truth.We must be 7._the skilful methodsused in it.Even if an advertisement doesnt lie,it doesnt meanit is altogether 8._.PSAs are made to serve the public,which 9._ teach us and help us lead better lives and10._ the public.Follow the advice they give and you canle
18、arn a lot.aware ofinnocentaim to benefit1.选用框中词汇完成句子cheat,consult,recommend,persuade,figure out(1)To get more information about the machine,he _ the users guidance.(2)The teacher _ that we should consider the plan carefully.consultedrecommended(3)He was _ into purchasing the useless machine.(4)They
19、_ the girl to give up her crazy idea,keeping her from making silly mistakes.(5)I cant _why he didnt inform us about the change of the schedule for the meeting.cheatedpersuadedfigure out2.选用句型透视中的句式完成句子(1)有些电视商业广告设计得非常漂亮以至于很小的孩子都喜欢看。Some TV commercial advertisements _.(2)在这座城市并不是所有的公园都免费对游客开放。_are op
20、en to tourists for free.(3)当谈到钓鱼,我的父亲总是有说不完的话。_,my father always has too much to say.are so beautifullydesigned that very young children enjoy watching themNot all the parks in the cityWhen it comes to fishing(4)一旦公司倒闭,我就会失业。_,I will lose my job.(5)到了采取措施保护我们的环境的时候了。_ protect our environment.Once th
21、e company closes downIt is time to take measures/steps to核心考点persuade3年2考appeal to3年1考It is high time that.3年1考1.persuade vt.说服,劝说;使信服She persuaded her husband not to get involved in gambling.=She persuaded her husband out of getting involved in gambling.她说服了她丈夫不再参与赌博。They failed to persuade the cus
22、tomers into buying their products.=They failed to persuade the customers to buy their products.他们未能说服顾客购买他们的产品。Ive persuaded Mrs Lee that its time she retired.我已经使李女士相信到了她该退休的时候了。We have done our best to persuade him out of making a silly decision.我们已经竭尽全力来说服他不要作出愚蠢的决定。【归纳】补全下列短语_ _ _ _persuade sb.说
23、服某人做某事persuade sb.说服某人不要做某事to do sth.into doing sth.not to do sth.out of doing sth.【辨析】理解下列区别并选词填空persuade说服;劝服;使相信try to persuade=adviseadvise劝说(不一定成功)convince“使相信;信服;说服”,常用结构:convince sb.of sth.或convince sb.that.填空:Though I had _ her many times,I couldnt _ her to go abroad with me because her life
24、 experience had _ her that she could not live on without her parents.advisedpersuadeconvinced【高考链接】(2012全国卷)If she doesnt want to go,nothing you can say will _ her.A.persuade B.promise C.invite D.support【解析】选A。考查动词辨析。句意:如果她不想去,你说什么也不能劝服她。persuade劝服;promise许诺;invite邀请;support支持,赡养。由句意可知选A。2.cure vt.治
25、愈;解决n.药物,疗法;对策The fresh air and exercise cured him of his sleeplessness.新鲜的空气和锻炼治好了他的失眠症。So far the doctors havent found a cure for his strange disease.至今医生们还没有找到治疗他这种怪病的良方。【归纳】填入适当的介词cure sb._ sth.治愈某人(某种疾病);矫正某人的某种不良习惯a cure _.的一种治疗方法offor【辨析】理解下列区别并选词填空cure强调结果,多指治愈疾病,消除痛苦,改掉恶习等,宾语常是人或疾病,后接介词oftr
26、eat强调动作,常指“治疗,治病”,宾语通常是人,后常接介词forheal通常指“医治(伤、病等);使治愈,使痊愈;使愈合;使康复”,用作不及物动词时,常与up或over连用填空:The old man was being _ in the special hospital.At first,the doctors found it impossible to _ him.But with the doctors great effort,the wound on his head might _ over in a ment n.评论,评价vi.评论,议论It is impolite to
27、make comments on others behind them.背后评论别人是不礼貌的。The experts commented that the design of the product was very practical.专家们评价说这一产品的设计非常实用。The spokesman refused to comment on the latest development of the situation there.发言人拒绝对那里形势的最新发展作出评价。【归纳】补全短语_ a comment/comments _ 对评论comment _.评价/评论comment _ s
28、th.对评论makeon/aboutthaton4.trick n.骗局;玩笑,恶作剧;戏法,把戏;诀窍vt.欺骗,欺诈Dont be angry with him.He just played a trick on you just now.不要和他生气。他刚才只是和你开个玩笑。How could you trick your parents into buying you the expensive smartphone when you have already had one?既然你已经有一部手机了,你怎么能骗你的父母给你买这部昂贵的智能手机呢?Many old people are
29、tricked easily out of their pension by false health care products.许多老年人很容易就被那些虚假的保健产品骗走了养老金。【归纳】填入适当的介词play a trick/tricks _ sb.欺骗/捉弄某人trick sb._ doing sth.诱骗某人做某事trick sb._sth.骗取某人某物【点津】表示“捉弄,取笑某人”的同义短语还有:play a joke on sb.和某人开玩笑make fun of sb.取笑某人onintoout of5.aim vt.&vi.以为目标;瞄准n.C目的,目标U瞄准(1)aim(s
30、th.)at.(把)瞄准/对准aim to do sth./at doing sth.目的在于,想要做,旨在be aimed at 目的是,旨在,针对(2)take aim at 把目标对准,瞄准achieve ones aim 实现某人的目标,达到某人的目的The hunter aimed his gun at the bear and then fired.猎人用枪瞄准了那只熊,然后开火了。The company aims to take a bigger share in the domestic market by developing the latest product.公司旨在通
31、过开发这一最新产品来在国内市场占据更大的份额。The new traffic regulations _ _ _ lowering the death toll from drunk driving accidents.这些新的交通规则旨在降低由醉酒驾车事故所造成的死亡人数。are aimed at【助记】瞄准目标学aim6.benefit vt.&vi.使受益;得益于n.益处;救济金;奖金(1)benefit sb.使某人受益benefit from 从受益for the benefit of 为了的利益be of benefit to sb./sth.对某人/某物有好处/益处(2)bene
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