VOA慢速英语听力2013年01月(WORD文本):A-NEW-WAY-TO-SHOP-THE-FASHION-TRUCK.doc
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- VOA 慢速 英语听力 2013 01 WORD 文本 NEW WAY TO SHOP THE FASHION TRUCK
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1、Welcome to AMERICAN MOSAIC in VOA Special English.Im June Simms.On our show this week, we play music by The Lumineers.We tell about some happenings in the world of football.But first, how about going for a shopping trip.on a parked truck?Fashion TrucksFor many years, food vendors in American cities
2、have offered meals on wheels - selling food from trucks. Hungry people can find more than just hot dogs or pretzels in these vehicles. Many serve high-quality food from other cultures.Now looking for new clothing is becoming as easy and satisfying as exploring the tasty offerings of food trucks. Kel
3、ly Jean Kelly tells us about a new movement: the fashion truck.Once a month, just after sunset, trucks fill an outdoor parking lot in Los Angeles, California. Some trucks sell all kinds of food products, from sweet ice cream to spicy seafood. Others have clothing or jewelry for sale. These vehicles
4、are known as fashion trucks.Many people have never seen a fashion truck before.When you come in, its kind of like like going into a closet, you know, and you sift through everything. Its really cute.Janelle Shepard is exploring everything inside the J. D. Luxe fashion truck. The back of the truck is
5、 a mini-store. Clothing hangs on one side. Jewelry and purses are on the other side. The store is stylish and looks well organized. There is also a very small room for trying on clothes.Jordana Fortaleza is one of the stores owners.We have a lot of handmade jewelry, handmade clothing, handmade purse
6、s.She says the cost of owning a truck is much lower than making monthly payments for temporary use of store. And there is another reason to use a truck.Youre able to travel to your demographic.In other words, you can take your business to the customers. But Jordana Fortaleza admits there are difficu
7、lties.The biggest challenge is definitely the weather. When its cold, its cold outside and theres no one here.Another issue is keeping the truck in good condition. When a vehicle breaks down, the repairs can take days. Business stops during the repair work. That is what happened to Stacey Steffes fa
8、shion truck. So, for now, she is stuck in the office.We find ourselves in the mechanic shop at least once a year. Things happen. Our little trucks a little older.She says her 38-year-old fashion truck was the first in Los Angeles. That was two years ago. She started the West Coast Mobile Retail Asso
9、ciation after more fashion trucks started to appear in the city. Now the group has a nationwide membership of almost fifty trucks.Stacey Steffe says the weak economy is driving the industry.A lot of people have gone from brick and mortar to a mobile truck because its allowed them to keep their busin
10、ess afloat.Meagan Rogers is a fashion school graduate. She says owning a fashion truck has enabled her to start earning money while her classmates are still working in unpaid positions.The job market is so hard right now.Fashion trucks are giving Internet businesses some competition. California Fash
11、ion Association President Ilse Metchek says impulse purchases were once a big part of in-store sales. Impulse buyers are people who make purchases because of a sudden urge. Now many people make purchases online, where Ms. Metchek says impulse buying is rare. She says American shoppers may be more co
12、mpulsive in fashion trucks.This is a way to attract impulse purchasing. Theres a lot of money out there right now, just a lot of loose change.And there is a lot to purchase with that loose change. Stacey Steffe says business owners are putting more than just nice stores on wheels.Any kind of busines
13、s you can put in brick and mortar, you can put into a vehicle.So, there is a truck that sells flowers, and another that features specialty sportswear. A non-profit group, St. Vincent de Paul, sells used goods from its store on wheels. Such trucks have also attracted the attention of local officials.
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