高一英语优质课件：UNIT1 ADVERTISING-LANGUAGE POINTS（牛津译林版必修4）.ppt

1、Reading strategy:reading expository writing Introduction of subject Supporting details ConclusionIt usually follows the same basic format格式:How can we divide the article?Part 1 Part 2 Part 3 Para 1 introduction Paras 2-5 supporting detailsPara 6 conclusionCommercial adsPublic service adsCommercial a

2、dsPublic service ads1.A commercial ads is one which someone has _ to _ a product or service.1.A PSA is often placed _,and is intended to educate people about health,safety,or any other _ which affects_.2.Not all ads tell people the _ truth,so people must _the methods used in ads to try and sell us t

3、hings.2.PSAs also use attractive and _ images and_ language,but they are made to serve the public.PSAs are _ to teach people and help people lead better lives.paid forpromotecompletebe aware offor freeissuepublic welfareoriginalcreativemeantLanguage points1.We are so used to them that we often do no

4、t even realize how many we see and hear in a day.(line 1)我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少(广告)be/get/become used to sth.熟悉,习惯Tom is quite used to(doing)this kind of job.汤姆习惯了（做）这种工作。be used to do sthused to do sth.被用来做过去常常做某事(暗示现在已经结束)I used to go to the movies,but now I usually watch TV at home.我过去经常

5、去看电影，而现在通常在家里看电视。It is known to all that bamboo can be used to make fine paper众所周知，竹子可以用来造优质纸。so(adj./adv.)that 如此以至于His English was so limited that he couldnt understand what the native speakers said.他的英语有限，听不懂当地人的话。2.I did some research on advertisements,and have some very important information to

6、 share with you.(line2)我对广告做了一些研究,这里有一些非常重要的知识同大家分享.share sth.with sb.与某人分担,分享某物The boy shared his toys with other children.那男孩和其他小孩一起玩玩具.3.An advertisement provides informationand uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.(lin

7、e 5)广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。persuasive adj.劝导性的,有说服力的Their arguments are very persuasive.他们的论点很具有说服力。persuade v.劝说,说服persuade sb.to do(into doing)sth说服某人做某事(表示成功做成某事)不要被说服去买你并不需要的东西。Dont let yourself be persuaded into buyingthings you dont really need.D1.Alice trusts you;onl

8、y you can _ her to give up the foolish idea.(2001上海)A.suggest B.attract C.tempt D.persuade 2.While shopping,people sometimes cant help _ into buying something they dont really need.(1996上海)A.to persuade B.persuading C.being persuaded D.be persuaded C4.PSAs are often placed for free,and are intended

9、to educate people about health,safety,or any other issue which affects public welfare.(line 11)公益广告往往是免费投放的,其目的是就健康、安全或者其他影响到公众利益的问题对老百姓进行教育。place vt安排,放置He placed the books in the right order.他把书按正确的顺序排列。be intended to do sthintend to do sth打算、意图做某事 他打算明年到国外进修。He intends to receive further educatio

10、n abroad next year.5.Does an advertisement tell people the complete truth?(line17)广告会百分之百的讲真话吗？a complete edition of Shakespeares works 莎士比亚全集It was a complete surprise to me.这对我来说完全是个意外。complete adj.完整的,完全的,vt.完成；6.However,we still must be aware of the methods used in advertisement to try and sell

11、us things.(line15)尽管如此,我们还得留意商业广告中促使人们购买东西的方法。be aware of知道,明白,意识到We must be fully aware of the importance of the international situation today.我们必须全面认识当今国际局势的重要性。awareness n觉察；自觉；觉悟 cultural awareness 文化意识 political awareness 政治常识7.Even if an ad does not lie,it does not mean it tells you the comple

12、te truth.(line 17)一则广告即使不说慌,也并不意味着它会跟你百分之百的讲真话。even if即使She wont attend such parties even if she is invited 即使受到邀请,她也不会参加这样的晚会。lie vi撒谎,说谎；n谎言对某人撒谎:lie to sb.；善意恶意的谎言:a whiteblack 1ie；撒谎:tell a lieliesDont lie to me!不要欺骗我。He lied to me that he had a headache.他向我撒谎说他头痛。lie v.躺；位于A map of China lies o

13、n the table 桌子上有一张中国地图。lie-lied-lied-lying 撒谎lie-lay-lain-lying 躺,卧；位于；lay-laid-laid-laying 下蛋，放置Ex:He told me that he had _in bed for the whole morning.But I knew that he was _ to me.lainlying8.The advertisers want you to read the word fights and think that the toothpaste cures bad breath,but it do

14、es not say that!(line 18)广告商想要你看到“挑战”这个词,并认为这种牙膏能够治愈口臭,但广告上其实并没有这样说！cure vt.治愈；治疗 n.治疗(法)；This kind of medicine will cure your headache 这种药可以治愈你的头痛。治疗疾病;改掉恶习:cure a diseasecure sb.of(doing)sth.cure不能接双宾语,即cure sb.sth.()This medicine cured him of his cough 这种药治好了他的咳嗽。9.Not all ads play tricks on us t

15、hough.(line 28)然而,并非所有的广告都给我们设陷阱。当not和both,always,all以及由every构成的合成词连用时,表示部分否定,而不是全部否定,这一点值得注意。Not all the athletes were able to get medals in a game 并非所有的运动员在比赛中都能得到奖牌.Not both the students enjoy pop songs.两个学生并非都喜欢流行歌曲。Not everyone has the chance to enter the college。并非每个人都有上大学的机会。play a tricktrick

16、s on sb.捉弄某人We used to play tricks on those men.我们以前常常捉弄那些人。1.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.He _ finish the project ahead of time,but he failed.4.I will never _ the words of door-to-door salesman.sharewitham used tointended tofall forExercise for con

17、solidation:be used to do research on play tricks onsharewith encourage believe in lie for free protect from intend tobe aware of connect with fall fordo research on play tricks on encourage believe in lie for free protect frombe aware of connect withbelieve in is aware offor freedo research onprotec

18、tfrom5.I never _ God.6.She _ the danger around her.7.You will get a book _.8.The teacher asked us to _ environment protection.9.The special clothes will _ you _ being attacked by wild animals.10.You are actually _ her laziness if you do everything for her.11.She _ to us about what she did just now.12.Dont _ me!I am angry!13.If you _ the machine _the electricity,it will work.play tricks on encourage lie connect withencouragingliedplay tricks onconnectwith