江苏省泗阳中学2012届高三上学期第一次调研考试 英语试题 实验班.doc

1、江苏省泗阳中学2012届高三上学期第一次调研考试英语试卷（实验班）考试时间：120分钟 满分：120分 第一部分： 听力 (共两节，满分20分)第一节（共5小题；每小题1分，满分5分）听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。1. Where does the woman have to get off?A. At the Bank of China. B. At the post office. C. At the next stop.2. Wh

2、y does the man refuse the woman?A. He doesnt have a car. B. Hell be using his car. C. She doesnt drive.3. Where does the woman want to go?A. The Grand Hotel. B. The shopping center. C. The traffic light.4. How is the woman going home?A. In a car. B. By bus. C. On foot.5. How many friends can the gir

3、l invite?A. Four or five. B. Two or three. C. Two or four.第二节（共15小题；每小题1分，满分15分）听下面5段对话或独白。每段对话或独白后有几个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听每段对话或独白前，你将有时间阅读各个小题，每小题5秒钟；听完后，各个小题将给出5秒钟的作答时间。每段对话或独白读两遍。听第6段材料，回答第6至7题。6. What are the speakers going to do this weekend? A. Go to the beach. B. Climb a moun

4、tain. C. Go for a bicycle-ride.7. What do we know about Paul and Mary?A. They might be the speakers friends. B. Theyve decided to join the speakers.C. They did some riding yesterday.听第7段材料，回答第8至10题。8. What are the two speakers talking about?A. Using the left hand. B. Operating machines.C. Designing

5、machines.9. What is the possible relationship between the two speakers?A. Master and servant. B. Boss and secretary. C. Fellow workers10. What can we learn from the conversation?A. Left-handers cant run the machines.B. The woman only uses her right hand.C. The woman is more skillful than the man.听第8

6、段材料，回答第11至13题。11. What did the woman do last weekend?A. She went to the beach. B. She visited her parents. C. She had a trip to the countryside.12. Why did the woman come home so soon?A. She was tired. B. She caught a cold. C. She had school work to do.13. What was the weather like at the weekend?A.

7、 Cloudy. B. Sunny. C. Rainy.听第9段材料，回答第14至16题。14. What does the woman think about her boss?A. Rude. B. Foolish. C. Troublesome.15. What do we know about the woman?A. She was in charge of a school. B. She succeeded in her job. C. She has left her job. 16. What does the man want to be?A. A dancer. B. A

8、 dancing trainer. C. A high school teacher.听第10段材料，回答第17至20题。17. What can we learn from the news?A. No villager was killed.B. 15 houses were badly damaged.C. Over 200 people were made homeless. 18. How many people were badly injured in the storm?A. Seven. B. Nine. C. Ten.19. What do we know about th

9、e farmer?A. His house was destroyed. B. His wife was missing. C. One of his children was killed.20. What did the woman do when she saw her house shaking?A. She tried to take something out.B. She rushed out with her children.C. She told her husband not to leave.第二部分：英语知识运用一、 单项填空( )21.While he was in

10、vestigating ways to improve the telescope, Newton made _ discovery which completely changed _ mans understanding of color. A. a ; / B. a ; the C. / ; the D. the ; a( )22. Would you please present the paper to Mr. Smith the moment he _. A. came B. appearing C. arrives D. will show up( )23. How long h

11、ave you been in this office?Just a few minutes. I _ here together with my cousin.A. have walked B. had walked C. walked D. have been walking( )24. The newly-appointed headmaster is faced with lots of trouble, _ the financial problem is not the worst. A. which B. to whom C. of which D. with whom( )25

12、. Do you allow your son to go to any Internet caf at weekends?_ not!A. ExtremelyB. Thoroughly C. Absolutely D. Completely( )26. As teachers and students, we need to _ our old ideas and prejudices and learn to be more _ in both our teaching and study.A. put away; flexible B. put out; clever C. put do

13、wn; clever D. put aside;flexible( )27. I travel to London every day, _ most of people who live in this village.A. as will B. as do C. so will D. nor do( )28. Terrorists have claimed _ for yesterdays bomb attack.A. responsible B. duty C. task D. responsibility( )29. Did you hear Tom was criticized fo

14、r his spelling mistakes in his English composition?Yes, but a more careful person _ so many mistakes.A. wouldnt make B. neednt have made C. shouldnt make D. wouldnt have made( )30. The new building will be built _ was a wasteland 30 years ago.A. in which B. where C. in what D. there( )31. Do you kno

15、w what made Susan so upset? I saw her weeping just now._ giving away state secrets.A. Charged withB. Being charged with C. Accusing of D. To be accused of( )32. _, we will have to stay at the airport.for the night.A. As there being no rain B. There is a rainstorm this eveningC. Havinging a rainstorm

16、 this evening D. There being a rainstorm this evening( )33. - Did your father phone you shortly after the accident? - No, it was a fortnight _ he gave me a phone call. A. sinceB. whenC. while D. before( )34. Because of the nuclear crisis caused by the earthquake in Japan, many people lined up to buy

17、 salt _ seeking protection from radiation A. in face of B. in search of C. in hopes of D. in terms of( )35. -Sir, I think parents should give their children whatever they want. -_ Thats what we are going to talk about next. A. Youve a good point.B. Really?C. Its only your point of view.D. None of yo

18、ur business.二、完形填空（共20小题；每小题1分，满分20分）阅读下面短文，掌握其大意，然后从3655各题所给的四个选项（A、B、C、和D）中，选出最佳选项。Lately, Ive been talking about success with design students both at the school where I teach and at other programs that I visit. When I ask, “What is success?” The first response is, invariably(总是), “Getting a(n) 36

19、 and making money.” It 37 some searching to arrive at a richer answer. 38 , getting paid is a baseline for success in any field. Putting this criterion on the table is a(n) 39 step.When I ask design students to talk about what makes design different from the fine 40 , they gravitate towards(被吸引到) th

20、e role of the client. Designers serve clients, or so the logic goes, 41 artists serve themselves.Although it is true that designers generally rely on clients, pleasing them is not the 42 purpose of our work. What designers share with our clients is the 43 . Our clients wouldnt need us at all if we w

21、erent helping them 44 that public. The public may never know who designed the coffee cup theyre holding, the magazine theyre reading or the sign thats 45 them where to go. But theyre seeing it, and some of them might, at some level, have their 46 enlivened(使有生气), simplified or otherwise improved by

22、it. One way to think about success is asking whether your work gets 47 or used, and if so, whether using it improves peoples lives.Designers have many ways to 48 to their profession and to see and be seen in the design world. One is entering competitions and 49 work to annuals and exhibitions. Anoth

23、er is 50 the design communitygoing to events, lectures and conferences, and helping to organize them, too. Yet another involves 51 and writing. Blogs and online journals like this one enable any designer to have a voice and share ideas.Success is 52 going to work every day and getting paid. Success

24、means finding personal satisfaction 53 your work and loving what you do. And it means engaging with a(n) 54 world: a world of clients and employers, but also of readers, users and other designers. It is those things that make us 55 .( )36、A、familyB、interviewC、jobD、award( )37、A、involvesB、raisesC、acqu

25、iresD、takes( )38、A、Again B、IndeedC、WellD、Often( )39、A、singleB、unusualC、necessaryD、extra( )40、A、ideasB、clothesC、collectionsD、arts( )41、A、whileB、andC、itD、because( )42、A、finalB、doubleC、originalD、correct( )43、A、conceptB、publicC、patternD、usage( )44、A、believeB、agreeC、realizeD、reach( )45、A、discussingB、show

26、ingC、equippingD、featuring( )46、A、spiritsB、officesC、livesD、houses( )47、A、seenB、paidC、askedD、talked( )48、A、expectB、designC、contributeD、compare( )49、A、exchangingB、negotiatingC、assigningD、presenting( )50、A、passing through B、participating inC、running offD、searching for( )51、A、readingB、listeningC、speaking

27、D、signing( )52、A、rather thanB、other thanC、more thanD、less than( )53、A、inB、atC、ofD、to( )54、A、naturalB、socialC、insideD、modern( )55、A、happyB、excitedC、freeD、rich三、阅读理解（共15小题，每小题2分，满分30分）认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项。AFor decades, Morocco, the only North African nation without large quantities of

28、 oil, combed the surrounding desert in search of fossil fuels. But roughly a year and a half ago, the country turned to a resource that exists in abundance across the region: the sun.Now Europelong dependent on Middle Eastern oil and Russian natural gashas begun to look toward the heat of the Sahara

29、 for some of its long-term energy needs. By 2050, roughly 15 percent of European energy could be produced by wind and solar-thermal(太阳能热) power in North Africa and parts of the Middle East, according to Dii, widely known as Desertec, a group of mostly European companies such as Siemens that are deve

30、loping clean-energy technology in the region. Although the effortexpected to cost 510 billionis still in the early stage of development, analysts say Morocco has far more aggressive investment plans than its regional rivals(竞争对手) and is well positioned to become North Africas leading provider of ren

31、ewable energy, especially solar-thermal.In 2008, when global oil prices hit record highs, Moroccowhich imports most of its powersaw energy costs nearly double, to roughly 9 billion annually. Soon after, King Mohamed VI issued a royal command making the development of alternative energy a top priorit

32、y. He also put a legal framework in place to encourager European investment and has managed to limit instability in a region known for political confusion.Another advantage for Morocco: geography. The sun over the Sahara is far stronger than it is in Europe. But what distinguishes the country from i

33、ts neighbors is that it is close to Spain. The two countries are separated by less than 16 km at some points, and theyre connected by an energy transmission line. Currently the line sends energy from Spain to Morocco, but it could work both ways, and analysts say the lines existence gives Morocco an

34、 advantage over its neighbors for access to the European market.Getting a position in that market may take some time, however, due to a shortage of funding. By 2020, Morocco hopes to invest several billion dollars in solar-thermal power and use to technology to greatly increase its energy production

35、. But unlike, say, wind power, which is economically competitive with fossil fuels, solar-thermal often is not, despite financial support from various international institutions. Analysts say the costs of solar-thermal will come down, eventually.( )56. The main purpose of the passage is to tell read

36、ers _.A、Morocco makes huge profits from its new energyB、Europe and Morocco has made a deal to cooperateC、Europe is searching the Sahara for new energyD、Morocco is developing a new form of energy( )57. We can learn from Paragraph 2 that _.A、now Morocco is North Africas leading provider of renewable e

37、nergyB、Morocco has a strong desire to produce more green energyC、Siemens clean-energy technology is far from satisfactoryD、Europe gets most of its energy from Russia and America( )58.The author mentions the high oil prices in 2008 in Paragraph 3 to imply that _.A、Moroccos King is really ambitiousB、M

38、orocco is in need of international helpC、Morocco has developed slowly in recent yearsD、Morocco must now turn to new resources( )59、What is one of the problems that Morocco is facing now?A、European countries wont invest.B、No country is willing to buy its energy.C、There isnt enough money to develop it

39、s energy.D、It has difficulty building an energy transmission line.BThe way Westerners communicate tends to be relatively explicit and direct. In other words, Westerners tend to put most of their ideas and feelings into words, and then state these ideas and feelings clearly and openly. It is generall

40、y considered a good thing to “get to the point” and “say what you mean,” and it is largely the speakers responsibility to ensure that his / her message is stated in a way that is clear and easy to understand.In contrast, Chinese people tend to communicate in a way that is more indirect and subtle. T

41、hey often view direct, explicit communication as unsophisticated(不成熟的) or even rude. They are more likely to preserve good feelings and relationships by not saying something that might upset or offend another person. If a Westerner makes a request and a Chinese person responds by saying something li

42、ke “Ill think it over”, the Westerner may assume that there is a good chance that the answer will be “yes”. In fact, there is a better chance that the implied answer is “no”.One interesting example of the Western preference for very direct communication can be seen in what Western students are taugh

43、t about how they should organize their writing. Writers are generally expected to state their point as clearly as possible, generally right at the beginning. Students are taught to begin paragraphs with a “topic sentence” that states the point of the paragraph. Also, articles should generally begin

44、with a brief statement of the points to be madeand also conclude with a review of those same points. In contrast, in Chinese writing it is more acceptable to build up to the point rather than announcing it right from the start, although it is also acceptable to state the point up front.It is importa

45、nt to note that Westerners are not all equally direct in their communication styles. For example, the direct communication style is more typical of Western men than of Western women. Furthermore, even in Western culture it is generally not considered good manners to communicate so directly that you

46、hurt other peoples feelings, offend them, or create conflict.( )60、What is the subject of the passage?A、Communication styles.B、Features of Western culture.C、Communication skills.D、Politeness in communication.( )61、When communicating with others, Western people _.A、pay more attention to others feelin

47、gsB、prefer to express their ideas openlyC、often communicate in an indirect wayD、consider direct communication as rude( )62、According to the author, which of the following are more likely to communicate directly?A、Western menB、Western womenC、Chinese menD、Chinese women( )63、The passage is developed ma

48、inly by _.A、showing the effects and then explaining the causesB、providing figures to support its main pointC、describing the changes in space orderD、giving examples and making comparisonsCUNIVERSITY OF CAMBRIDGE(Board of Graduate Studies Admissions Office)Course：MPhil in Modern Society and Global Tra

49、nsformationsType： OnlyStudy Mode：Full-time(40 hours per week)Admission：Michaelmas Term 2010Application No：10073140 8 March, 20102708 Fltrp Wai Yan She Da Sha 19# Xi Shan Huan Bei Lu Beijing 100089 ChinaDear Li Hua,Conditional Offer of AdmissionI am very pleased to make you a conditional offer of adm

50、ission as a Graduate Student at the University of Cambridge. This offer replaces any previous offer we may have made for this course and term of admission. Please read this letter and the explanation given in the accompanying booklet “An Explanation of Your Offer and Its Conditions” carefully. This

51、letter and the booklet form a single document. Your offer details are in two parts: the course we are offering you, and the conditions you must satisfy before we will admit you. The booklet tells you what each means and what you need to do to respond to the offer.Your CourseQualification：Master of P

52、hilosophy (Only)Subject： Modern Society + Global TransAdmission date：1 October, 2010Supervisor： To be appointed.Fee status： Overseas student.Your ConditionsFinance： The YEARLY cost of your course is 18,002.College： A condition of your admission is that one of the Cambridge Colleges offers your membe

53、rship. The University is now seeking College membership for you, and will notify you when a College makes you an offer of membership.Academic：You must graduate from your Bachelors degree with a final overall average of at least 90%.contdUse our online self-service to check the progress and much more

54、 about your application：Http:/www.admin.cam.ac.uk/offices/gradstud/admissions/selfservice/( )64、What is not clear in the letter?A、The subject to be studied.B、The exact admission date.C、The College Li Hua will be in.D、The application number.( )65、Which of the following is TRUE according to the passag

55、e?A、The student will study in Cambridge for 40 hours a week.B、The cost of the course spent every year will be 18,002.C、Michaelmas Term in Cambridge often begins in March.D、The student will major in Modern Society or Global Trans.( )66、What may “contd” at the end of the letter refer to?A、The booklet

56、attached to the letter.B、The conditions that must be satisfied.C、Something about the students academic.D、An encouraging response to the student.DHe felt faint again now but he held on the great fish all the strain that he could. I moved him, he thought. Maybe this time I can get him over. Pull, hand

57、s, he thought. Hold up, legs. Last for me, head. Last for me. You never went. This time Ill pull him over. But when he put all of his effort on, starting it well out before the fish came alongside and pulling with all his strength, the fish pulled part way over and then righted himself and swam away

58、. “Fish,” the old man said. “Fish, you are going to have to die anyway. Do you have to kill me too?” That way nothing is accomplished, he thought. His mouth was too dry to speak but he could not reach for the water now. I must get him alongside this time, he thought. I am not good for many more turn

59、s. Yes, you are, he told himself. Youre good for ever. On the next turn, he nearly had him. But again the fish righted himself and swam slowly away. You are killing me, fish, the old man thought. But you have a right to. Never have I seen a greater, or more beautiful, or a calmer or more noble thing

60、 than you, brother. Come on and kill me. I do not care who kills who. Now you are getting confused in the head, he thought. You must keep your head clear. Keep your head clear and know how to suffer like a man. Or a fish, he thought. “Clear up, head,” he said in a voice he could hardly hear. “Clear

61、up.” Twice more it was the same on the turns. I do not know, the old man thought. He had been on the point of feeling himself go each time. I do not know. But I will try it once more. He tried it once more and he felt himself going when he turned the fish. The fish righted himself and swam off again

62、 slowly with the great tail weaving in the air. Ill try it again, the old man promised, although his hands were mushy now and he could only see well in flashes. He tried it again and it was the same. So he thought, and he felt himself going before he started; I will try it once again. He took all hi

63、s pain and what was left of his strength and his long gone pride and he put it against the fishs agony and the fish came over onto his side and swam gently on his side, his bill almost touching the planking of the skiff and started to pass the boat, long, deep, wide, silver and barred with purple an

64、d interminable in the water. The old man dropped the line and put his foot on it and lifted the harpoon as high as he could and drove it down with all his strength, and more strength he had just summoned, into the fishs side just behind the great chest fin that rose high in the air to the altitude o

65、f the mans chest. He felt the iron go in and he leaned on it and drove it further and then pushed all his weight after it. Then the fish came alive, with his death in him, and rose high out of the water showing all his great length and width and all his power and his beauty. He seemed to hang in the

66、 air above the old man in the skiff. Then he fell into the water with a crash that sent spray over the old man and over all of the skiff. 67. In what way did the old man make it? A. By keeping his head clear up. B. By pulling the fish to his boat.C. By stopping the fish making turns.D. By getting th

67、e fish over and hitting it with his harpoon.68. Which of the following statements is true about the fisherman?A. The fisherman seemed to be playing a cat-and-mouse game.B. The fisherman showed respect for his rival in this fierce battle.C. The fisherman was dramatically exhausted and on the point of

68、 giving up. D. The fisherman, experienced as he was in fishing, nearly got killed on several occasions.69. Which of the following is the most suitable title for this passage? A. Risk at seaB. Fighting a fishC. Fishs enemyD. Fishing, a dangerous job70. The theme of this story might be linked with _.A

69、. environmental protection B. human spirit C. man and nature D. moral第四部分：任务型阅读（共10小题；每小题1分，满分10分）请认真阅读下面短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。The world would have been so much better if we all knew to say and do the right thing at the right time. However , that is not the case,especially wh

70、en it comes to instilling (逐步培养) proper behavior in kids. Behavior modification(BM) techniques were recently created to help in instilling proper behavior in children as well as adults.Behavior modification refers to establishing appropreciate behaviors in individuals and discouraging those that are

71、 not desirable. Behavior modification techniques are developed largely according to the principles of operant conditioning by B.F. Skinner, an American behaviorist. These techniques are used in behavior modification therapy that aims to correct and instill appropreciate behavior in children.The most

72、 commonly used behavior modification techniques are positive reinforcement, negative reinforcement and punishment. Positive reinforcement refers to reinforcing a desired behavior through the process of rewarding it. This can be done by praising the individual as soon as he performs a desirable behav

73、ior. Negative reinforcement behavioral strategies are based on the removal of a negative consequence or a behavior because the desired behavior was performed. For example, letting a child not help in washing dishes because he behaved well at a family gathering is a form of negative reinforcement. Pu

74、nishment is something that we all can relate to. Yes, it is just what it means. However, when put in words,punishment refers to subjecting(使服从于) an individual to a negative condition because of an inappropriate behavior.The behavior modification techniques for children are mostly based on positive a

75、nd negative reinforcement. However,parents should realize that these techniques cant be relied upon totally for child behavior modification. Though the behavior modification techniques lead to quick results, a parent should continuously try to cultivate in his child the ability to appreciate the rea

76、son why such a behavior is expected of him. This can be done through effective communication and greater focus on the parent-child relationship.As a parent, dont make the reward a monetary one. Try to make it look more like a privilege than a reward.A parent should also be consistent with his techni

77、que and apply it whenever there is a chance so that the child gets a clear idea of what is expected and what is not . Although we talk so much about the role of a parent in bringing positive behavior modification in children,both parents and teachers have equally important roles to play. Teachers pl

78、ay their role through preventive classroom management, teaching social problem-solving skills like alternative thinking , and continuous monitoring of a childs behavior. It is true that there are various behavior modification techniques available for encouraging proper behavior in children. However,

79、 there is nothing that can take the place of proper parenting and an affectionate environment.Behavior modification techniquesIntroduction to BMBM techniques for children(74)_BM techniques(71)_ of BMPositive reinforcementNegative reinforcementEstablishing appropriatebehaviors and discouragingundesir

80、able onesLargely (72)_ on the Principles of Skinner(73)_ of BM techniques(75)_a negativeconsequence ora behaviorCommunicating(77)_with childrenFor parentsMaking the rewarda privilege(78)_ to the same techniqueFor (79)_Monitoring childrensbehaviors continuouslyTeaching how to (80)_with social problem

81、sPreventing problemshappening in classroomsTo correct and instillappropriate behaviorin childrenReinforcing a desired behavior by rewarding it(76)_Subjecting an individual toa negative condition第五部分: 书面表达 (满分25分)2010年央视春晚的广告收入创新高，但节目中的植入广告引发了热议。最近，某网站举行了一次题为“对今年春晚植入广告的态度”的调查，请根据以下饼图(pie chart)所示信息用英

82、语写一篇短文，并提出你自己的看法。注意：1. 对所给提示，不要简单翻译，可适当增加细节，使行文连贯。2. 词数150左右。开头已给出，不计入总词数。3. 植入广告: product placementThe 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes._ _江苏省泗阳中学2012届高三年级实验班第一次教研考试英语试卷答题卡一、

83、听力01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20AAAAAAAAAAAAAAAAAAAABBBBB BBBBBBB BBBBBBBBCCCCCCCCCC CCCCC CCCCCDDDDDDDDDD DDDDD DDDDD二、单项选择（1分15=15分）21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 AAAAAAAAAAAAAAABBBBB BBBBBBBBBBCCCCCCCCCC CCCCCDDDDDDDDDD DDDDD三、完形填空（1分20=20分）36 37 38 39 4

84、0 41 42 43 44 45 46 47 48 49 50 51 5253 54 55AAAAAAAAAAAAAAAAAAAABBBBB BBBBBBBBBBBBBBBCCCCCCCCCC CCCCC CCCCCDDDDDDDDDD DDDDD DDDDD四、阅读理解（2分15=30分）56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 AAAAAAAAAAAAAAABBBBB BBBBBBBBBBCCCCCCCCCC CCCCC DDDDDDDDDD DDDDD 五、任务型阅读（110=10分）71._ 72._ 73._ 74._ 75._76._

85、 77._ 78._ 79._ 80._The 2010 Spring Festival Gala has set records for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes._ _ _六、书面表达（满分25分）江苏省泗阳中学2012届高三年级第一次调研考试英语试卷参考答案一、听力1-5 BBAAA 6-10 BABCC 11-15 ACBAC 16-20 BCBAB二、单项填空 21-25 ACCCC 26

86、-30DBDDC 31-35 BDDCA三、完形填空 36-45 CDBCD AABDB 46-55 CACDB ACABD四、阅读理解 56-60 DBDCA 61-65 BADCA 66-70ADBBC五、任务型阅读71.Definition 72.based 73.Purpose 74.Common 75.Removing76.Punishment77.effectively78.Stick79.teachers80.deal/cope六、书面表达(满分25分)One possible version:The 2010 Spring Festival Gala has set recor

87、ds for TV commercial rates, which accordingly has caused heated discussions due to product placement in the programmes.As is shown in the pie chart, 20% of the people surveyed think it acceptable, for the product placement appears in the programmes naturally. And 15% of them consider it necessary fo

88、r CCTV to make money from product placement, which is of great benefit to the development of CCTV itself.However, among the people surveyed, more than one third of them complain that the product placement has nothing to do with the programmes. 25% of them even feel hurt seeing so much of it. Further

89、more, the rest 10% hold the view that great harm has been done to the image of CCTV.From the chart we can draw a conclusion that most of the people surveyed are against product placement in the programmes. In my opinion, product placement nowadays is almost unavoidable, but it should not damage the art of the show and should take the audiences feelings into account.