高一英语精品课件：UNIT1 ADVERTISING-WORD POWER（牛津译林版必修4）.ppt

1、Word PowerUnit 1 AdvertisingBlank-filling_(advertise)are an important part of life.They use lots of _(persuade)and _(excite)images to sell products or services._(general)speaking,there are two main types:_(commerce)ads and PSAs.They do not always tell you the _(true).We should be _(care).Advertiseme

2、ntspersuasiveexcitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?More examples:Rootderivatives/new wordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Think more words that are created this way.Which group can win?The group

3、 that has the most words wins.How to form adjective from nouns and verbs?Wu Ping:Do all ads play tricks on people?Wu Hong:No.PSAs use some of the same methods as commercial ads,like persuasive language and exciting images,but they are not meant to trick merce N.commercialpersuade V.persuasiveexcite

4、V.excitingUsing suffixesNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractiveCan you think of more examples?Exercise:Best Clothing ShopPossible answers:(1)lovely (2)attractive (3)bor

5、ing(4)creative (5)fantastic (6)exciting(7)friendly (8)competitive (9)famous(10)luckyLets learn more about suffixes.SuffixMeaningExamples(adj.)-icalhaving the quality of-ablehaving the quality of-ouslike,full of-fulcharacterized by-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurou

6、sjoyful,mouthfulcloudless,hopelessPuzzlecom m ercial1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger12345678Hidden wordFood and _ are quite important to our human beings.用所给单词的形容词形式填空！h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld

7、 a n g e r o u sclothingActive showSuppose you are a book seller.You want your customer to buy a new book called English Literature.How can you make your customer buy it?Make a dialogue with your partner and then have it presented.learn more about sales and marketingUseful expressions:ProductMarket

8、researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figuresWhat do they mean?Can you have a guess?Practice:BPossible answers:(1)product (2)market share(3)sales figure (4)consumers(5)high quality (6)market research(7)sales/marketing de

9、partment (8)Sales target(9)market leader (10)sales and marketing Exercise for consolidationproduct sales quality figure consumer discountI want to buy some milk _ from the shop._of milk usually go up during this time.I like Fresh milk very much because this band usually has a good_.Recent sales _ show that it is popular among _.The shop also gives much _ of 10 per cent for cash.Why dont you have a try?productsSalesqualityfiguresconsumersdiscountHomework1 Finish the Ex.2 Make good preparation for Grammar and Usage.Thanks!Bye-bye!