寒假外刊热点研读提升规划4 2022届高中英语复习.docx

1、2022年寒假高中英语外刊热点研读规划4【经济学人2021.4】 难度：Bilibili, Chinas YouTube, wants to be its Netflix被誉为“中国版YouTube” 的B站想要成为网飞The mission statement of Bilibili, often dubbed “Chinas YouTube”, stands out for its modesty. Instead of promising to change the world, the firm aspires merely to “enrich the everyday life o

2、f young generations in China”. If user figures are a guide, the Chinese young feel enriched. In the last quarter of 2020 the number of people who used the service at least once a month shot up by half from a year earlier, to 202m. Nearly nine in ten were under the age of 35. Videos on the platform,

3、which range from sports highlights to self-help lectures and everything in between, attract an average of 1.2bn daily views.被誉为“中国版YouTube” 的B站因其谦逊的使命宣言而引人注目。B站没有夸口改变世界，而是希望“能让中国年轻人的日常生活变得充实”。如果从用户数据来看，中国年轻人的生活确实得到了充实。在2020年末季度，每月至少上一次B站的用户数量已达2.02亿，相比去年同期增长了50%。近90%的B站用户年龄在35岁以下。从体育赛事热点到自助讲座，B站视频的内

4、容包罗万象，其日均播放量达12亿次。Launched in 2009 as a website for fans of Japanese anime, Bilibili has evolved into a diversified entertainment group. In recent months even Western musicians (such as Jessie J and Charlie Puth) and Hollywood stars (including Dwayne Johnson) have rushed to set up Bilibili accounts.

5、 Investors, too, have taken notice. Between March 2018, when the firm listed in New York, and February this year its market capitalisation rose more than ten-fold, to $41bn. On March 23rd it raised $2.6bn in a secondary listing in Hong Kong.B站创立于2009年，最初是一家专为日本动漫迷开设的网站，现已发展成为一个多元化的娱乐集团。近几个月，就连一些西方音乐

6、家（如杰西J和查理普斯）和好莱坞明星（例如道恩强森）也纷纷入驻B站。投资者也注意到了这一点。自2018年3月于纽约上市至今年2月，B站市值增长超过10倍，达410亿美元。3月23日，B站在香港的二次上市筹资26亿美元。Unlike YouTube, Bilibili refuses to clutter user-generated videos with adverts. That way, the thinking goes, it can attract new users put off by such interruptions, and convince them to spend

7、 more time on the platform. The central aim, as described by executives, is to “convert” this “sticky community” into “paying users”. Bilibili does so in two main ways: by offering games where players purchase virtual items to advance to the next level, and access to original and licensed films and

8、series. This Netflix-like business, launched in 2018, now has 14.5m paying subscribers.不同于YouTube的是，B站没有在用户制作的视频中添加广告。这一策略吸引了许多新用户前来，也让他们愿意花更多的时间刷B站。正如B站高管们所说的那样，B站的核心目标是将这个“粘性社区”的用户“引导”成为“付费用户”。B站主要通过两种方式来实现这一目标：其一是通过游戏，让玩家购买虚拟道具以体验后续的游戏内容；其二是提供原创和授权的电影及电视连续剧。B站于2018年启动了这项类似于网飞的业务，目前已拥有付费用户1450万。Th

9、e share of users who pay for things like in-game accessories and subscriptions has risen from 3.9% in 2018 to 8.0% in 2020. Receipts from these sources helped Bilibili nearly to double its revenues in each of the past three years, to 12bn yuan ($1.7bn) in 2020. It also sells adverts on parts of its

10、platform, but they made up less than fifth of its sales (compared with the vast majority of YouTubes).为游戏道具及订阅付费的用户比例从2018年的3.9%上升到2020年的8.0%。过去3年，这笔收入帮助B站每年在营收上几乎翻了一番，到2020年已达120亿元人民币（约合17亿美元）。B站也在网站的部分位置设置了广告位，但广告收入仅占其销售额的不到20%（相比之下，YouTube的广告收入在总收入中占大头）。All this has yet to make any money. Last ye

11、ar Bilibili reported an operating loss of 3bn yuan, double the shortfall in 2019. Profits may remain elusive; the company must invest to maintain a pipeline of addictive games and pays top dollar to outbid big streamers like iQiyi for the rights to popular movies and shows its nascent subscription b

12、usiness needs.Bilibilis executives are sanguine. “As our net revenues continue to grow, we do not expect our total content costs as a percentage of total revenue to substantially increase,” they wrote in the prospectus for the firms Hong Kong listing. Its share price, down by a third since its Febru

13、ary peak, suggests investors want finally to see some proof. 但总的来看B站尚未盈利。去年，B站在年报中自称亏损了30亿元，是2019年亏损额的两倍。B站或许仍在摸索盈利点；除了在一些令人上瘾的游戏上下注，还要支付高额的费用，与爱奇艺等大型流媒体平台争夺热门电影的版权，并展现其新生订阅业务的需求。B站的高管们很乐观。他们在香港上市的招股说明书中写道：“随着公司净收入的持续增长，我们预计内容成本占总收入的比例不会再大幅上升。”B站目前的股价较2月的峰值下跌了三分之一，这表明投资者还是希望看到一些实质性证据。【词汇思考】1. Which

14、words can replace“diversity”？2. How to paraphrase the word“nascent nesnt adj. 新兴的【题目链接】Which word can best replace the underlined “sanguine”.?A.Ambiguous B.Suspicious C.Optimistic D.Pessimistic【经济学人2021.7.17】 难度：The 2020 Olympics will be memorable, but not in the way Japan hoped2020东京奥运会注定令人难忘，但并非日本

15、所希望的那样Even if disaster is averted, a sense of national renewal will remain elusive即使不至于以灾难收场，但也难以带来民族复兴感Clouds gathered over Komazawa stadium in Tokyo as the Olympic torch arrived on July 9th. Because of the pandemic, the traditional public relay was replaced by a small ceremony behind the stadiums

16、closed doors. Protesters outside held signs that read “Protect lives not the Olympics” and “Extinguish the Olympic torch”. As Kyogoku Noriko, a civil servant, put it, “Now is not the time for a festival.” 天空乌云密布。受疫情影响，取消了传统的走街串巷式的火炬传递方式，而是改为在体育馆里闭门举行一个小型仪式。场馆外的抗议者高举写有“保护生命而非奥运会”和“熄灭奥运火炬”的标牌。正如公务员京极纪

17、子所说，“现在不是举行庆典的时候。”7月9日，当奥运火炬抵达东京驹泽体育馆时，More enthusiastic onlookers lined a nearby footbridge, hoping to catch a glimpse of the flame through the stadiums rafters. For Honma Taka, an office worker, the torch offered “a bit of light within the darkness”.还有更多热情的市民则站在附近的天桥上，希望能透过体育馆的梁架一瞥奥运圣火。对于办公室职员本间孝来

18、说，奥运火炬带来了“黑暗中的一丝光明”。Mr Honma longingly recalled a brighter day in the same park eight years earlier, when he joined thousands of others to celebrate as Tokyo won the right to host the games. Abe Shinzo, Japans prime minister at the time, said he was happier than he had been when he became prime mini

19、ster. Mr Abe saw the Olympics as a chance to lend credence to his bullish catchphrase: “Japan is back”. 本间孝满怀深情地回想起8年前那个更加明媚的日子，同样是在这个公园，他和成千上万人一起庆祝东京赢得2020年奥运会的主办权。时任日本首相安倍晋三表示，那一刻，他比当选首相时还要高兴。安倍将奥运会视为一个能印证他那句乐观口号（“日本回来了”）的契机。He hoped the games would help the country snap out of its gloom after dec

20、ades of economic stagnation, demographic decline and devastating natural disasters. The games, says Taniguchi Tomohiko, a special adviser to Mr Abe, were seen as a source of “a commodity that was in scarce supply: hope for the future”.The grand designs had a powerful precedent in the previous Tokyo

21、Olympics, in 1964. Just two decades after defeat in the second world war, those games came to encapsulate both Japans rise from the ashes and its re-entry into the global community. Tokyo, which had been reduced to cinders by American firebombing, was smartened up. New roads and rail lines, includin

22、g the first shinkansen, or bullet train, were built. 他希望奥运会能帮助日本从近几十年的经济停滞、人口缩减和毁灭性自然灾害之后的阴霾中走出来。安倍的特别顾问谷口智彦表示，奥运会被视为一种稀缺商品（对未来的希望）的来源。这种宏伟的设想有一个强有力的先例1964年东京奥运会。那届奥运会既是日本在二战战败后仅仅二十年便从废墟中崛起的缩影，也是日本重新融入国际社会的缩影。遭美国轰炸成为废墟的东京被修葺一新，同时修建了新的公路和铁路线，其中包括第一条新干线（即子弹头列车）。“There was a feeling in the 1960s that e

23、veryday life was becoming richer: today is better than yesterday, and tomorrow will be better than todayand the Olympics became a symbol of this,” says Togo Kazuhiko, a former ambassador who was a student at the time. 当时还是学生的前驻外大使东乡和彦说：“上世纪60年代，人们有一种感觉，那就是日常生活变得越来越丰富：今天比昨天好，明天会比今天好，举办奥运会就成了这种感觉的象征。”

24、The excitement left a lasting impression on a generation, including Mr Abe, who invoked his childhood memories of 1964 when Tokyo won the bid for this years games.If not for the pandemic, excitement may well have materialised again. The current Tokyo Olympics has had its share of controversies, from

25、 an over-budget stadium to rank sexism from the (now departed) head of the organising committee. 这种兴奋感给一代人留下了不可磨灭的印象，包括安倍晋三。在日本赢得2020奥运会主办权后，他回忆起了自己在1964年时的童年记忆。如果不是因为这场疫情，日本人很可能会再次热血沸腾。本届东京奥运会争议不断，从体育场馆预算超支到奥组委主席（现已离任）发表性别歧视言论。Nor would a sporting event alone be enough to resolve Japans problems. B

26、ut the games were shaping up to be a source of pride. Tens of thousands of young Japanese had signed up to volunteer. Japan planned to welcome 40m foreigners in 2020, when the games were originally scheduled. 单靠一场奥运会也不足以解决日本的问题。但它原本还是朝着好的一面发展。成千上万的日本年轻人报名成为志愿者。日本原计划在2020年举办奥运会，同时迎来4000万名外国游客。Tourist

27、s would have found an impeccably clean, safe, well-run metropolis. Akita Hiroyuki, a commentator for Nikkei, a Japanese daily, reckons that the Olympics could have been a “white ship” that catalysed the country to “wake up and open up”. (The Americans who forced Japan to open to the world in the 19t

28、h century arrived in “Black Ships”.)游客们会看到一个干净、安全、管理良好的大都市。日本报刊日经新闻的评论员秋田广之认为，奥运会本该是一艘“白船”，引领日本走向“觉醒与开放”。 (19世纪迫使日本向世界开放的美国人是乘坐“黑船”来到日本的。)Instead, the games will be held without fans, foreign or domestic, in a city under a state of emergency. Ito Yuko, one of the fans gathered outside Komazawa stadi

29、um, lamented that the mood is “200% different” from 1964, when she first fell in love with the Olympics. Rather than coming together for the games, Japan has been riven by them. 而现在，奥运会则是在一个处于紧急状态的城市举行的，同时也没有国内外的观众前来。伊藤优子是聚集在驹泽体育场外的一名奥运迷，她感叹道，现在的心情相比1964年她第一次对奥运会着迷时“差了200%”。日本非但没有为举办奥运会团结起来，反而被搞得四分五

30、裂了。【对照阅读时代周刊2021.8】The Olympics cost Japan at least $15.4 billion, making them* the most expensive summer Games ever, according to a study by University of Oxford researchers.The cost for the 2008 Beijing Olympics is widely cited* as being more than $40 billion, though the researchers found most of

31、the spending was not directly related to the Games.据牛津大学的一项研究显示，日本为举办奥运会花费了至少154亿美元，使本届奥运会成为了史上最贵的夏季奥运会。2008年的北京奥运会举办成本被普遍认为是400亿美元，但研究者却发现，大部分的开支和奥运会并不直接相关。One of the biggestrecipientsof Olympics economic activity is the construction industry. TheKengo Kuma-designed, 68,000-seatNational Stadiumand

32、seven othervenueswere built for the Olympics, costing about $3 billion; 25 other facilities wererenovated. After the Games, the stadium will be used for soccer and rugby matches, as well as cultural events. The athletes village, surrounding roadwork andinfrastructure, costsome$490 million and will b

33、econvertedintoapartments.奥运经济活动最活跃的行业之一是建筑业。由隈研吾设计的、能容纳68000人的东京新国立竞技场和另外七个场馆，建造成本约30亿美元；另外还修缮了25处设施。奥运会结束后，国立竞技场将用于举办足球和橄榄球赛事，以及文化活动。奥运村及其周围的道路和基础设施，耗资4亿9千万美元，之后会被改建为公寓。The COVID-19 pandemic not only delayed the Olympics by a year, adding about $2.8 billion to theprice tag, but thealarmingspread of

34、 the deltavariantin Japan led authorities to banspectatorsfrom nearly every event. Those who wereshut outwatched the competitions on the internet and television, and somesplurgedon big screens. One hot item was 65-inchorganic light-emitting diode(OLED) TVs. ElectronicsretailerBic Camera tells TIME i

35、t saw a 30% increase in sales of OLED TVs in Julycompared tothe previous year.新冠疫情不仅使奥运会延期了一年，还增加了28亿美元的额外成本，而德尔塔变异株在日本令人恐慌的传播，又让日本政府禁止观众近距离观看几乎所有的比赛。被拒之门外的人们只能通过网络和电视观看比赛，有人就把钱挥霍在了买大屏电视上。65寸的OLED电视就是热销产品之一。电子产品零售商Bic Camera告诉本刊，和去年同期相比，今年7月的OLED电视的销量上涨了30%。【经济学人2022-01-25】 难度：为什么资本将成为21世纪20年代的稀缺品To

36、day capital is abundant. A middle-aged global workforce has lots of savings to put to work. Low long-term interest rates and expensive assets point to a scarcity of worthwhile ways to deploy those savings. New businesses are often ideas-based and do not need a lot of capital. It can be hard to imagi

37、ne this state of affairs ending. But over time capital is bound to become less abundant. Greater demand for it will come from three sources in particular: economic populism; shorter supply-chains; and the energy transition.如今，资本是充足的。全球的中年劳动力有很多储蓄可以支配。低长期利率和价格高昂的资产表明，现在亟缺有效利用这些储蓄的方式。新业务通常以想法为基础，不需要大量

38、的资本。很难想象这种状况会结束。但随着时间的推移，资本必然会变得不那么充裕。对它的更大需求将主要来自三个方面：经济民粹主义；缩短的供应链；能源转型。A diluted form of economic populism is becoming more evident in rich countries, too. One sign is a revival of discretionary fiscal policy. The $1.9trn package signed in March by President Joe Biden is the crowning example. The

39、 EUs 750bn ($900bn) recovery fund is more modest but still significant.淡化的经济民粹主义形式在富裕国家也变得越来越明显。其中一个迹象是自由裁量财政政策的复兴。乔拜登总统在3月签署的19万亿美元的一揽子计划就是最突出的例子。欧盟的复苏基金为7500亿欧元（合9000亿美元），数字更小，但仍然影响重大。Fiscal stimulus is back in favour because of a realisation that policy constraints, such as budget deficits, bind

40、less when interest rates are low. But over time deficit-financed spending will start to absorb excess savings. There has also been a shift in monetary policy. You see this in a change in targets and in personnel.财政刺激政策重新受到青睐，因为人们意识到，当利率处于低位时，预算赤字等政策的约束会减少。但随着时间的推移，赤字预算支出将会开始吸收多余的储蓄。货币政策也会发生变化。你可以从目标

41、公司和人员的变化中发现这一点。A second factor is rising investment in business continuity. Global value chains are likely to shorten somewhat. In part this is to avoid the bottlenecks that weighed on output in 2021. Even modest near-shoring will require more capital. A general increase in working capital seems lik

42、ely. Companies lost sales during the pandemic for want of stock.第二个因素是对存续业务的投资增加。全球价值链可能会在一定程度上缩短。部分原因是为了避免2021年影响出口的瓶颈出现。即使是适量的临近地区配送，也需要更多的资本。营运资金似乎很可能普遍出现增加。在疫情期间，一些公司因缺少库存而无法开展销售业务。A third reason to expect capital scarcity is climate change. The transition to greener energy is essentially a capi

43、tal-spending problem. Any serious attempt to arrest the climb in the global temperature requires junking the assets underpinning the carbon economyoil rigs, coal-fired power stations, petrol forecourtsand building a new infrastructure based on electric vehicles, wind and solar power and battery stor

44、age. A lot of capital has to be deployed to create these assets.预计会造成资本短缺的第三个原因是气候变化。向更清洁的能源转变的本质是资本支出问题。翻译练习： 【外刊衔接高考练习】I once had my Chinese MBA students brainstorming on “two-hour business plans.” I separated them into six groups and gave them an example: a restaurant chain. The more original the

45、ir ideas, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering service. Though I admitted the time limit had been difficult, I expressed my disappointment.My students were middle managers, financial analysts and financiers from stat

46、e-owned enterprises and global companies. They were without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years teaching at the school. Papers

47、 were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a superior business strategy, better than inventing and creating.In China, every product you can imagine has been made and sold. But so few

48、 well-developed marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand.With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then theres the “thousand talent scheme.” this n

49、ew government program is intended to improve technological modernization by attracting top foreign-trained scientists to the mainland with big money. But there are worries about Chinas research environment. Its hardly known for producing independent thinking and openness, and even big salary offers

50、may not be attractive enough to overcome this.At last, for China, becoming a major world creator is not just about setting up partnership with top western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. Its about establishing a rich learn

51、ing environment for young minds. Its not that simple.1. Why does the writer feel disappointed at his students?A. Because there is one group presenting a catering service.B. Because the six groups did not cooperate well in the brainstorm.C. Because all the students copied a case for the difficult top

52、ic.D. Because the students ideas were lacking in creativeness.2. Which of the following scenes is NOT considered as lack of creation?A. Papers were often downloaded from the Internet.B. Students often said that copying is a preferable business strategy.C. Students combine knowledge and critical thou

53、ghts to solve a problem.D. Case study debates were written up as well as recited.3. We can infer form the passage that _.A. China can make and sell any product all over the world from its own creation.B. high pay may not solve the problem of Chinas research environment.C. cooperation with institutio

54、ns has been set up to make a Chinese brand.D. the new government program is aimed at encouraging imagination.4 Which is the best title for the passage?A Look for a new way of learningB. Reward creative thinkingC. How to become a creatorD. Establish a technical environment参考答案：DCBA【词汇小练】1.Some philos

55、ophers insist that one way to knowledge is through an empirical approach.A. acknowledge B. classify C. test D. acquire2.One rainy night the police had a chance with the criminal.A.acquaintance B.commitment C.account D.encounter3.This part of the country is _ for its many historic houses. A. obvious B. remarkable C. abundant D. sufficient 参考答案：DDB