山西省阳泉市荫营中学高中英语复习教案：UNIT5.doc

1、A teaching planTeaching aims:1. To improve the students abilities of skimming, scanning through reading activities.2. To get the students to learn some knowledge about advertising.3. To get the students to develop critical thinking about ads around us.Teaching important points:How to evaluate advert

2、ising and advertisements.Teaching difficult points:The definition, principle and functions of advertising.Teaching methods:1. Skimming method;2. Task- based method;3. Discussion method.Teaching aids:A multimedia course.Teaching procedures:Step 1. Greetings The purpose of this process is to organize

3、the students to be ready for class quickly.Step 2. Presentation This activity is designed to help the students have a better understanding of ads, so that they may feel easy to understand the meaning of the text.With the development of market economy, ads have become an important feature in TV, radi

4、o and newspaper industry. Do you depend on ads? Do you think they are good for people? What are their functions? And what attitude should we have towards advertising and advertisements? Today lets learn the whole text of ADVERTISING.Step 3. Fast reading1. Scan the text and answer the following quest

5、ions. This step is designed to train the students to find the related answers of some questions quickly.1) Where can we find ads?Answer: We can find ads almost everywhere.2) Do people react to ads in the same way?Answer: No, they dont.3). Are all the advertisements helpful to people? No, they arent.

6、2. Skim the text and try to find the topic sentence of each paragraph.The purpose of this activity is to help the students know how advertising is illustrated in the text. The topic sentence is used to summarize the main idea of the paragraph or the whole passage. It usually falls at the beginning o

7、r end of the paragraph. So when we read a passage , wed better pay more attention to the first paragraph or the first sentence. In this text, topic sentence can be found in most paragraphs.Para. 1. Ads can be found almost everywhere.Para. 2. People react to the advertisements in different ways.Para.

8、 3. The basic principle of advertisements is to influence customers choices.Para. 4. Ads help companies and customers in a variety of ways.Para. 5. The most important function of advertising is to introduce new products.Para. 6. Governments and other organisations use ads to make people aware of gov

9、ernment policies and social problems.Para. 7. Customers should be careful of illegal ads.Para. 8. Customers should learn to protect themselves from false ads and make smart choices.Step 4. Careful reading This step is designed to get the students to read the text carefully to find out more details a

10、bout the whole text. Listen and tell whether the following statements are true or false. After listening, divide the students into four groups and then have discussion. Then have a competition. 1. The development of radio, television and other media has not gone hand in hand with the development of

11、advertising. F 2. People respond to ads in different ways. T 3. Companies use ads to influence customers by introducing a brand name to potential customers. T4. Frequent advertising increases the product sales and increases the product price. F5. All ads are used to promote a product or to increase

12、a companys sales. F6. Some non-profit organizations use the advertising techniques to spread knowledge, change attitudes and improve society. T7. People should not believe what an ad says as it may have some hidden information. T8. We should be careful and distinguish between fiction and facts when

13、we read ads. TAnswer the following questions.Divide the students into four groups and let them discuss the questions Then ask two pairs to the front, one acting as an interviewer, the other interviewee. That is to say, one asks, the other answers.1. How do people react to ads?Some people find ads us

14、eful and entertaining; Others think that they are annoying.2. How do ads help consumers and companies?Ads can make the companies increase product sales which may lead to the reducing of the price, and it can also help the customers choose among all available products.3. In what ways do ads introduce

15、 new products?Truthful ads provide good information that customers need; By explaining the features, functions and costs of a product or service, ads also allow customers to compare prices and quality; Armed with facts and figures, customers are better to deal with some arguments given by a salesman

16、 or saleswoman.4. Why are all ads not used to promote a product or to increase a companys profit?Because some ads aim to spread knowledge, change attitudes and improve society.5. How can we protect ourselves from misleading ads?We should be careful when reading ads, distinguish between fiction and f

17、acts and make smart choices.Step 5. Discussion This step is to train the students to express their own attitudes towards ads. The students are encouraged to critical on ads.Give the students some minutes to discuss.1. Whats your attitude towards advertisements in our life?A. 1. Provide information a

18、bout the latest products.2. Increase product sales.3. Reduce the prices of products. B.1. Mislead customers or cheat them of money.2. Give false information.3. Take too much time or space on TV.2. How to find information that may not be truthful in an ad?1. We should always keep an eye out for “hidd

19、en information”. 2. Look at small print or colours.3. See the pictures are true or false.4. Learn to analyse ads.Step 6. Writing This step is to train the students writing ability.Make up an ad for our school. The ad should be catchy and convey a positive message or idea.Step 7. Concluding This step

20、 is to summarize the main content learned in this class.Today weve learned the whole text of advertising. In this class, weve learned how advertising works and how ads affect companies and customers. Weve also learned we should be careful when reading ads. Step 8. Homework This step is to get the students to go over the material learned in this class and strengthen their basic abilities.1. Read the text again and again till fluently.2. Finish making up an ad for our school.