高一英语优质课件：UNIT1 ADVERTISING-READING（1）（牛津译林版必修4）.ppt

1、Enjoy a group of picturesEnjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams!Sedal ShampooEverything is possible!Commercial advertisementsMore ads for you to discuss:Protect water,Protect ourselves.think about a good slogan for each adTaiwan,China!Stop smokingTo protect our environment!

2、Public service advertisements (PSAs)Look at the four ads on P1 and decide which type they belong to.Commercial advertisements Earth DaySay No to DrugsOxlin AirlinesSoft Shine ShampooPSAsWhat may be talked about in this expository writing?Prediction:advertisementsReading strategy:reading expository w

3、riting（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the writing:Subject Introduction of the subjectSupporting detailsConclusionParagraph 1Paragraph 2Paragraph 3-4Paragraph 5Fast-reading1.What does PSA stand for?Public service advertisement.3.Where are advertisements u

4、sually found?They are usually found in newspapers and magazines,on the Internet,radio and television.2.When did China begin a nationwide public service advertising campaign?In 1996.Read the passage again and fill in the numbered blanks no more than three words.Careful reading:2_Something using 3 _ t

5、o persuade people to buy a product or service,or to believe in an idea.Types/categories4_ 5_Validity（准确性）Title 1_Commercial advertisementsPublic service advertisementsTo advertise a product or serviceTo teach us and help us6_Not telling peopleNot telling people77_88_People learning a lot byPeople learning a lot byfollowing the advice following the advice they givethey givelead better livesAdvertisementsDefinitionWords and picturesBeing helpfulBeing helpfulthe complete truththe complete truthAimsFinish C1,C2,and D on page 4Homework