湖南师范大学附属中学高中英语必修四 UNIT 1 WELCOME 课件.ppt

1、Unit 1 AdvertisingWelcomeLead-in Enjoy some wonderful ads and try to guess what is being advertised.Expressall sports now on your IPHONEsugar-free lollipopNever delete Green.Keep it forever!Brainstorming Where do we usually see these ads?TV advertising Newspaper advertisingInternet advertisingBillbo

2、ard advertisingLeaflet advertising Bus advertisingBrainstorming Where do we usually see these ads?uon TV,uin newspapers/magazines,uon the Internet,uon billboards,uin leaflets,uin buses,etc.zxxkPicture Talking1.Observe the four pictures on Page1.Try to answer these questions:What image(s)can you see

3、on each picture?What can you read on each picture?What can you learn from each picture?2.Follow the sample passage about picture 1 and try to describe the other pictures.Picture 1This poster is a commercial advertisement.It offers the airline service.It uses“I love to fly with Oxlin Airlines”to expr

4、ess the idea that you will be pleased with their good service.From this picture we can learn taking Oxlin Airlines is a faster and convenient way to get to another place.Picture 2 This picture of Earth Day leaves us a deep impression with its_.It is trying to show us that_.They have to build their n

5、ets in the sky because._.It sends us a serious warning and tells us that we should_.striking imagethe birds have nowhere else to build their netsall the trees have been cut downprotect the environment from now onPicture 3Taking drug is harmful.If someone takes drugs,he will_.This picture is intended

6、 to educate people about _.Zx.xkThis picture is an advertisement about_Campaign.It tries to attract peoples attention with an image of _ with untying knots(未系的结).anti-drugsblood and a rope become seriously ill and even diehealth problems in societyPicture 4It uses colorful images on shampoo bottle a

7、nd _“Shine that lasts for days”successfully to persuade young people to_.This picture is an advertisement of shampoo which is targeting_,because they pay more attention to their appearance.young people especially girls persuasive wordsbuy this shampooFree talk 1.What is an advertisement?An advertise

8、ment provides information and uses persuasive language,or exciting images to encourage people to buy a product or service or to be believe in an idea.Free Talk 2.Which one do you like best?Why do you think it is a good advertisement?interestingcreativeinformativepersuasiveeducative.Group Discussionu

9、1&4:To promote a product or service.u2&3:To educate people about health,safety or any other problem which affectspublic welfare.Commercial advertisement(CA)Public service advertisement(PSA)Discuss in groups and try to divide those four advertisements into two types.PSAStop burning our life!uTell if

10、each ad is a CA or PSA.uTry to think of a slogan for each ad.PSAYour love today is their hope tomorrow!Life is fragileReduce your speed.flvShoes can fly!So do your dreams!CA Enjoy famous advertising slogansObey your thirst服从你的渴望。Just do it.只管去做。Sprite(雪碧）Nike（耐克）1.Good to the last drop.（Maxwell Hous

11、e）滴滴香浓，意犹未尽。2.Impossible made possible.(Cannon printer)使不可能变为可能。3.Ask for more.（Pepsi）渴望无限。4.Keep moving.（Anta）永不止步。5.Im loving it.（McDonald）我就喜欢。Whats your opinion of advertisements?Doing business without advertisements is like wink at a girl in the dark.You know what you are doing,but nobody else

12、does.-Stewart H.Britt做生意没广告犹如在女孩眨眼你知道你在做什么，但没有其他人知道 布列特Lets debate!Advertising plays a positive role in our daily lives.&Advertising plays a negative role in our daily lives.Advantages&disadvantages of ads.AdvantagesDisadvantages Provide information about latest products.Mislead customers or cheat t

13、hem of money.Take too much time or space on TV or newspapers.Increase sales by repeated advertising.Make the public aware of social problems.Make teenagers want things that cost much.Homework1.Whats your opinion about advertising?(Write a passage no less than 120 words.Give examples to prove your viewpoints.)2.Finish workbook reading A&B on page 94-95.