湖南省醴陵二中高一英语精品课件：UNIT1 ADVERTISING PROJECT（牛津译林版必修4）.ppt

1、Are you aware of the advertisements around us?Advertisements are an important part in our daily life.Lets recite!Nowadays,we can find almost we go.We are so to them that we often do not even how many we see and hear .I did some on advertisements,and have some important information to with you.advert

2、isementswhereverusedrealizein a dayresearchshareProject Developing an ad campaignListen to the first passage and answer the questions.1.What is an ad campaign?2.What media can you use in an ad campaign?3.What questions should we first consider?1.What is an ad campaign?An ad campaign is a planned pro

3、gramme of advertisements using various kinds of ads to reach a certain audience.2.What media can you use in an ad campaign?3.What questions should we first consider?1.Who is the audience for your ad campaign?2.What do you want your ad campaign to say?3.How do you reach your audience?We can use diffe

4、rent kinds of media,including posters,newspapers,magazines,radio and television.Read the passage again and fill in the table.How to build an ad 1.c_ Step One*have a clear 2.a_ and an 3.a_ in mind;Step Two*4.d _ your 5.t_ audience;Step Three*it is important to always try to 6.a_ to the the audience i

5、n order to get them to 7.r_ in a certain way.Step Four*use different 8.w_ to get your message 9.a_*decide what 10.a_ you want to useampaignimudienceargetppealeactayscrosspproachetermineRead the passage and answer the questions.1.What is the subject of this ad campaign?2.2.Who is the target audience

6、for this ad campaign?3.What is the ad campaign aimed to do?1.What is the subject of this ad campaign?2.Who is the target audience for this ad campaign?3.What is the ad campaign aimed to do?High-school teenagers.To discourage young people from smoking.Anti-smokinghavein mind figure outget to doin ord

7、er to doin advanceappeal to sb/sthcare aboutbe concerned with/aboutget acrossdepend on 记住，知道弄清楚，弄懂让某人做某事为了做某事提前吸引，引起兴趣关心，在意感兴趣的，关切的把表达清楚取决于，依赖于millions of due toresult incost sb/sth n.cause damage tochooseasdiscourage sb from doingconvince sb to dourge sb to do大量的由于，因为导致花费某人某物造成伤害选择为阻止某人做某事说服某人做某事力劝

8、某人做某事provide withinform aboutas wellbe fully aware ofshock sb into doingdie fromall too soonrelate to提供某人某物通知某人某事也，和完全意识到警醒某人做某事死于过早，太早与有关 1.Unlike a single advertisement,an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.句中using为现在分词，做_。So

9、me time later,they began to eat their meals,using their hands.方式状语 2.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.get sb.to do sth.让某人做某事我将让我的叔叔帮我解决这个问题。I will get my uncle to help me solve the problem.同义短语：have sb.do sth.3.In ord

10、er to determine your audience,you will need to do a little research and analysis in advance.in order to 为了He lit a cigarette in order to calm his mind.为了赚更多的钱，他工作到很晚。In order to earn enough money,he worked late into the night.in order to表示“为了、以便”，可以置于句首或句末。in order that表示“以便，为了”，后面接句子，位于句中，通常不位于句首。I

11、 am saving money in order to buy a house.=I am saving money in order that I can buy a house.in advance 预先,提前在拜访他之前，我提前给他打了个电话。Before visiting him,I called him up in advance.4.After you have decided who your audience is,it is time to decide what you want the audience to know or think about.after 引导的_

12、;what 引导的_,做 _的宾语。It is time(for sb)to do.是该做的时候了eg:十二点了，我们该去食堂吃午饭了。It is twelve now,so _时间状语从句宾语从句decideit is time for us togo to the canteen for lunch.5.It is important to always try to appeal to the audience in order to get them to react in a certain way.appeal to 迎合；有吸引力The programme appeals esp

13、ecially to young children.Many newspapers appeal to the crowd.5.What aspects of this problem would they care about or be concerned with?care about 关心Dont you care about this countrys future?care for 照顾,喜欢,介意be concerned with/about 感兴趣的，关注的She was more concerned with reading the magazine than doing her homework.be concerned for/about 为担心6.This decision should depend mainly onyour target audience and which kinds of ads reach that group best.depend on 依赖；取决于All living things depend on the sun for their growth.A lot will depend on how she responds to the challenge.