湖南省醴陵二中高一英语精品课件：UNIT1 ADVERTISING READING 1（牛津译林版必修4）.ppt

1、Enjoy a group of picturesEnjoy your music,Enjoy your Sony!Shoes can fly!So do your dreams!Sedal ShampooEverything is possible!Commercial advertisementsMore ads for you to discuss:Protect water,Protect ourselves.think about a good slogan for each adTaiwan,China!Stop smokingTo protect our environment!

2、Public service advertisements (PSAs)Look at the four ads on P1 and decide which type they belong to.Earth DaySay No to DrugsOxlin AirlinesSoft Shine ShampooCommercial advertisementsPSAsWhat may be talked about in this expository writing?Prediction:advertisementsReading strategy:reading expository wr

3、iting（说明文）introduction of subjectsupporting detailsconclusiona subjectStructure of the writing:Subject Introduction of the subjectSupporting detailsConclusionParagraph 1Paragraph 2Paragraph 3-4Paragraph 5Fast-reading1.What does PSA stand for?Public service advertisement.3.Where are advertisements us

4、ually found?They are usually found in newspapers and magazines,on the Internet,radio and television.2.When did China begin a nationwide public service advertising campaign?In 1996.Read the passage again and fill in the numbered blanks no more than three words.Careful reading:2_Something using 3 _ to

5、 persuade people to buy a product or service,or to believe in an idea.Types/categories4_ 5_FeaturesTitle 1_Commercial advertisementsPublic service advertisementsTo advertise a product or serviceTo teach us and help us6_Not telling peopleNot telling people77_88_People learning a lot byPeople learning

6、 a lot byfollowing the advice following the advice they givethey givelead better livesAdvertisementsDefinitionWords and picturesBenefiting the publicBenefiting the publicthe complete truththe complete truthAimsAdvertisementsLanguage studyRevision(Fill in the blanks)Advertisements have become a part

7、of our life.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which are often run for f_.They d_ with many s_ problems,which often affect public w_.romoteompletereeealelfare

8、erviceypesommercialeantocialbe used to sth L1so that L1-2do research on sth L3 share with L5persuadeto do L6believe in L7pay for L10for free L11be meant to do L11protect from L14be aware of L15even if L15fool sb into doing L17be proud of L 20feel pleased with L 23make a connection with L 24fall for

9、L25play tricks on L26aim to do L 29lead a life L29such as L33deal with L 34encourage sb to do L35follow the advice L391.I did some research on advertisements,and have something very important to share with you(L2).research:1)n.do/conduct research on:我正在做关于广告的研究。2)V.to study商人研究市场很重要。I am conducting

10、research on advertisements.Its important for a businessman to research the market.share sth.with sb.:e.g.Id like to share my book with you.PracticeShe _ my troubles as well as my joys.A.shares with B.shares(in)B2.An advertisementor to believe in an idea(L6).believe in:to have firm faith inMany peopl

11、e dont believe in God.Practice:believe/believe inI _ what you said,but I dont _ you.believe inbelieve3.There are laws to protect people from advertisements that cheat people.(L14)Protect from keep sb./sth.safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。People usually wear sungl

12、asses to protect their eyes from being burned by the sunlight.4.we still must be aware of the skilful methods(L14)be aware of:realize sth.that existsAre you aware of the importance of learning a foreign language?约翰意识到自己做错了事情。be aware that:having knowledge of sth./sb.我很清楚吸烟有害健康。John has been aware of

13、 having done something wrong.Im well aware that smoking is bad for our health.5.Even if an ad does not lie ()lie:lied,lied,lying vi.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:lay,lain,lying vi.平躺He has lain in bed since this morning.lay:laid,laid,laying vt.放置,下蛋He laid his han

14、d on my shoulder.He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying6.We must not fall for this kind of trick.(L24)fall for sth.:to be trickedYou should be clever enough not to fall for his tricks.他说他是学生,我信以为真。fall for sb.:be a

15、ttracted to sb.They met,fell for each other and got married six weeks later.He said that he was a student and I fell for it.7.Not all ads play tricks on us though.All ads dont play tricks on us though.None of ads play tricks on us though.play tricks on:play a joke on Children,as well as adults,usual

16、ly playtricks on each other on Halloween.老师要求我们不要再捉弄对方了。The teacher asked us not to play tricks on each other any more.trick:v.trick sb.into doing sth.She tricked him into giving her all his money.8.There are also PSAs that encourage people to support encourage sb.to do sth.Her success encouraged me

17、 to try the same thing.老师鼓励她看英文电影。The teacher encouraged her to watch English films.Consolidation:1.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onsha

18、re with encourage believe in liefor free protect from intend tobe aware of connect with fall for4.I never _ God.5.She _ the danger around her.6.You will get a book _.7.The teacher asked us to _ environment protection.8.The special clothes will _ you _ being attacked by wild animals.be used to do res

19、earch on play tricks onshare with encourage believe in liefor free protect frombe aware of fall forbelieve in is aware offor freedo research onprotectfrom9.You are actually _ her laziness if you do everything for her.10.She _ to us about what she did just now.11.Dont _ me!I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall forencouragingliedplay tricks on