《三维设计》牛津版2016届高三英语二轮复习专项训练:专题限时检测(二十三) 阅读理解词义猜测类之短语与句意理解题.doc
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1、高考资源网() 您身边的高考专家专题限时检测(二十三)阅读理解词义猜测类之短语与句意理解题(加的为短语或句意理解题,本卷限时23分钟)A(2015镇江市高三教学情况调研)Soda sales are falling, so CocaCola is getting ready to sell us a new drink. You may have heard of it. Its called milk. It comes from cows.Cokes new milk isnt just plain old white stuff, though. Called Fairlife, the
2、 new drink is marketed as “premium” (优质的,高端的) milk with 50 percent more protein, 30 percent more calcium, half the sugar of typical milk and a higher price tag.So far, Fairlife is only sold in test markets. The soda giant plans to launch it nationally in the US. in March 2015, according to a stateme
3、nt from a CocaCola spokeswoman. The enhanced milk is a joint venture (企业) between Coke and Select Milk Producers dairy coop, a collective of large dairy producers.The dairy industry needs this to work. American milk consumption is declining, along with soft drink sales, as Americans increasingly swa
4、p cereal and milk for breakfast bars and fast food breakfast sandwiches. Retail sales of milk dropped 3 percent in 2014 after falling 2 percent the year before, according to data from Euromonitor. Competition from nondairy milk alternatives, protein drinks and readytodrink teas may make it difficult
5、 for the milk industry to reverse the trend.Fairlife hits on a couple of food fads that may help it succeed. The drink offers more protein than traditional milk. Fairlife contains dairy, but the fact that“there is something special about the product” makes shoppers think of it a bit differently than
6、 “the basic privatelabel milk that people buy in supermarkets,” said John Sicher, the editor of Beverage Digest, an industry newsletter.Water is probably the best example. Once just something that you got from the tap or even a well in the ground, water was a more than $11 billion industry in 2011,
7、according to the International Bottled Water Association. In addition to fancy water like Fiji and Voss, there are now websites dedicated to helping shoppers find the most luxurious types of watch. Coke is in the water business as well with Dasani, which contains filtered tap water and trace amounts
8、 of minerals.For Coke, premium milk is part of a broader push to diversify as Americans tire of soda. Rival Pepsi, which owns FritoLay, has already done this. Cokes biggest competitor is pushing into dairy as well, with a yogurt (酸奶) brand sold in stores nationwide.Earlier this year, Coke capitalize
9、d (资本化) on the rising popularity of energy drinks by buying a 17 percent stake in Monster. Coke also will offer its brands in Keurigs singleserve cold brew machines next year. Honest Tea is the first Coke brand Keurig users will be able to brew in singleserve form.The company reported a 14 percent d
10、rop in profit last quarter and announced a costcutting program aimed at reducing expenses by $3 billion a year by 2019.The soda giant also reported a onepercent decline in carbonated drink volume in North America and its “very unlikely” it will see much growth in the USA soda business in the future,
11、 said Howard Telford, a beverage analyst at Euromonitor International, a market research firm. Shoppers, increasingly aware of high levels of sugar in soda, are opting for other drinks.1Why are soft drink sales declining?ACokes new milk is only sold in test markets.BAmericans prefer cereal and premi
12、um milk to breakfast bars.CProtein drinks and readytodrink teas are not suitable for Americans.DAmericans are becoming more and more conscious of sugar content in soft drinks.2.What do the underlined words “reverse the trend” mean in Paragraph 4?AReduce the impact of the trend.BChange the trend to t
13、he opposite one.CGive a definition of the trend.DArrange the trend in the right order.3We can conclude from the passage that _.AFairlife is being sold at all the supermarkets in the USABFiji and Voss are trying to find luxurious types of water for shoppersCCoke launched Fairlife without cooperating
14、with any milk producerDCoke is trying to regain market share through making its products diverse4It can be inferred from what John Sicher said that _.Arival Pepsi, which owns FritoLay, is pushing into dairyBtraditional milk contains less protein and has the basic privatelabelCFairlife containing mor
15、e protein and calcium will probably be popularDBeverage Digest, an industry newsletter, adopts data from EuromonitorB(2015泰州市高三第一次模拟考试)The Green movement is catching on in many parts of the world. This is especially true in the construction industry. Todays buzz words, which include global warming a
16、nd zero emissions, are causing people to look for ways to reduce their carbon footprints. Purchasing houses that are environmentally responsible is a good investment for those who are concerned about their own health and the wellbeing of the earth. Based on this trend, entire districts, known as eco
17、communities, are being designed with green initiatives in mind. Dockside Green in Victoria, British Columbia, Canada, is one of these communities. Its goal is to become the worlds first zero emissions neighborhood.If everything goes according to plan, Dockside Green will be a self sufficient communi
18、ty along the harbor front of British Columbias capital city. The community will be home to 2,500 people and will consist of residential, office, and retail space. The plans describe a variety of environmental features, some of which are unprecedented.Builders of Dockside Green have the environment i
19、n mind with every choice they make. They ensure proper ventilation (通风), and guarantee residents 100% fresh indoor air. Building materials, such as paints and wood, are natural and nontoxic. Ecoconscious builders use bamboo wherever possible because it can last for a long time without breaking and d
20、oes not require pesticides to grow.Energy efficiency is one of the top priorities in Dockside Green. Not only do energy efficient appliances and light fixtures reduce the environmental impact of heating and hot water, they also save residents and business owners money. Dockside Green claims that hom
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