2022年高考英语二轮复习 专题一 阅读理解 考点分类练(七)主旨大意题——文章大意类(含解析).docx
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- 2022年高考英语二轮复习 专题一 阅读理解 考点分类练七主旨大意题文章大意类含解析 2022 年高 英语 二轮 复习 专题 阅读 理解 考点 分类 主旨 大意 文章 解析
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1、考点分类练(七)主旨大意题文章大意类A(2021山东烟台一模)The paper, published in May by the JournalofMarketingResearch, analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more. But it also increased purchases of items that historically have higher return
2、rates, such as clothing or products from lesser-known brands. Thus, returns also increased as a result of the promotions, to the point where profits were erased.In one part of the paper, during the typically four-week periods when free shipping was offered, online order volumes rose 11%. But when th
3、e cost of returns was compared with the sales proceeds(收入), the authors calculated that on balance the results for the promotion periods amounted to an average 0.7% loss.In one analysis that ran for two months, the researchers found that the return rate for customers who bought low-risk productslike
4、 office supplies, or products from well-known brandsaveraged about 22%.In another analysis, the researchers attempted to better understand motivations of online shoppers by measuring their attitudes towards free shipping. They found two things were happening. First, consumers saw free shipping as co
5、mpensation for taking a risk on a product. Second, feelings of gratitude for having shipping costs eliminated(消除) made them happy and thus more willing to make a risky purchase.Prof.Neslin advises companies to look at whether their own free-shipping promotions are profitable before they launch such
6、campaigns. Also, he advises companies to identify which products get returned more often than others and try to provide customers with more information about those products, so they can make more informed choices.1.What erased the profits according to the first paragraph? A.The risky customers.B.The
7、 European retailer.C.The returned items.D.The lesser-known brands.2.What can we learn from the passage? A.Consumers risked purchasing a product when free shipping came along with it.B.Free shipping encouraged customers to buy products from well-known brands.C.Online order volumes rose only when free
8、 shipping was offered as compensation.D.Purchases of office supplies also increased during the typically four-week periods.3.Whatisthepassagemainlyabout? A.Low-risk products.B.Return rates.C.Increased purchases.D.Free shipping.B(2021湖北黄冈高三4月模拟)An advance in electronic publishing could make the e-boo
9、k you are reading seem as dated as a silent film. Publishers hope to explore the growing success of e-books by releasing versions with added soundtracks(电影原声音乐) and musical accompaniments.The noise in the first multimedia booksreleased in Britaininclude the rain hitting a window in a Sherlock Holmes
10、 tale. When the plot of a book reaches the most exciting part, background scores will create tension.Supporters argue that sound effects are the next logical development for e-books and will add excitement for younger readers. Critics, however, will argue that the noise will ruin the simple pleasure
11、 of having the imagination stimulated by reading.Caroline Michel, chief executive of the literary agency, said the new generation of computer-literate readers was used to multiple sensory input. She said,“Young people have split computer screens where they may be watching television and replying to
12、an email at the same time. If thats what the market wants then we should respond to the market.”Booktracks sound effects work by estimating the users reading speed. Each time you “turn” a page, the software reassesses where you have reached in the text and times the sounds to switch on accordingly.
13、If the soundtrack becomes out of sync(同步), a click on any word will reset it.Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading. David Nicholls, author of OurDay, the best-seller now released as a film, said, “This sounds like the oppo
14、site of reading. I have enough trouble reading an e-book because Im constantly distracted by emails.”Stuart MacBride sells 18% of his books as electronic downloads. He said,“If Im reading, I will do the noise in my head. I dont need someone to tell me what teacups clinking sounds like. That would ir
15、ritate me.”4.What do publishers expect an e-book soundtrack to do? A.Help to release an e-book as a film.B.Help readers improve reading speed.C.Add tension at a books exciting point.D.Get readers familiar with the background.5.Who is in favour of added soundtracks for e-books? A.Sherlock Holmes.B.Ca
16、roline Michel.C.David Nicholls.D.Stuart MacBride.6.What do we know about Stuart MacBride? A.He was a person who was easy to get angry.B.He knew a great deal of tea.C.Eighty-two percent of his books described crime.D.He imagined sounds related to the story when reading.7.Whatsthemainideaofthepassage?
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