CRI英语听力2012年10月合辑（文本）：NOBEL-INFLUENCE-EXPECTED-TO-PROSPER-BEYOND-INDUSTRIES.doc

1、The publishing industry here in China has been given a boost over the past few days following Chinese writer Mo Yans winning of the Nobel Prize for Literature.CRIs Zhou Jinnan has more on the expectations the award may have on Chinas cultural landscape.The Zhicheng Classic Bookstore, which is found

2、on Taobaos T-mall site, sold around 15-hundred volumes of Mo Yans latest novel Frog in just 6-hours after it was announced he won the Nobel Prize for Literature.The Beijing Genuine & Profound Culture Development Company is the only authorized publisher of Mo Yans all books on the mainland.Vice-manag

3、er Shi Xiang says the company is producing a new collection of Mo Yans 20 works, including 4 books that have never been published before.As its a complete collection of 20 books, so even a paperback edition could be priced at, lets see, around 800 yuan. Such a huge new collection, plus a growing cra

4、ze for Mo Yans works. In addition to that, as the newest, the most completed, and the latest revised edition, the collection is expected to have large sales volumes.Meanwhile, more movies based on Mo Yans novels might also be in the works.Shi Xiang says more than 20 companies have contacted them to

5、discuss the potential adaptation of Mos works into films.The new run on Mo Yans works is welcome news for the publishing industry in China which has been suffering in recent years.As such, Shi Xiang says theyre hoping Mo Yans new-found popularity will turn around the fortunes for the Chinese publish

6、ing world. In fact, stock prices of cultural and media industries rose sharply over the past few days in China.Those listed companies are not directly connected with Mo Yan, as they dont have the copyright to his works. Still, many investors believe Mos award will bring the publishing industry more

7、positive energy. Its like the butterfly effect, and will definitely encourage more people to get involved in literature, and attract more people toward reading.Whats more, Mike Bastin, a researcher at Nottingham Universitys School of Contemporary Chinese Studies, is describing Mo Yan as a Chinese bu

8、siness game-changer.Which havent been discussed or given sufficient attention, it has huge implications I think for Chinese business and Chinese economy, and these implications should lead to greater innovation, greater creativity, I think more self-confidence, more self-belief in Chinese companies and Chinese managers in their ability to innovate.Mo Yans new book Our Jing Ke is due to hit store shelves in about a week.For CRI, Im Zhou Jinnan.