江苏省江阴市祝塘中学高中英语译林牛津版必修四课件：UNIT 1 ADVERTISING WORD POWER .ppt

1、牛津高中英语(模块四 高一下学期)Word Power板块：教学设计课件作者：唐敏芳Unit1AdvertisingUnit 1 课件描述：本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。Blank-filling _(advertise)are an important part of life.They use lots of _ (attract)pictures and _(excite)languages to sell pro

2、ducts or services._(general)speaking,there are two main types:_ (commerce)ads and PSAs.They do not always tell you the _(true).We should be _(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion:How are these new words formed?More examples:Rootderivatives/new wordshealthinte

3、restdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Think more words that are created this way.Which group can win?The group that has the most words wins.How to form adjective from nouns and verbs?Wu Ping:Do all ads play tricks on people?Wu Hong:No.PSAs use some of

4、 the same methods as commercial ads,like attractive pictures and exciting languages,but they are not meant to trick merce mercialattract v.attractiveexcite v.excitingUsing suffixesNoun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicnation nationaldanger dangeroushelp helpfulVerb +ed +in

5、g +able +iveamaze amazedexcite excitingenjoy enjoyableattract attractiveCan you think of more examples?Exercise:Best Clothing ShopPossible answers:(1)lovely (2)attractive (3)boring(4)energetic (5)friendly (6)enjoyable(7)lucky (8)fantastic Lets learn more about suffixes.SuffixMeaningExamples(adj.)-ic

6、alhaving the quality of-ablehaving the quality of-ouslike,full of-fulcharacterized by-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessWord Puzzlecom m merce 2.health 3.hero 4.attraction 5.help 6.excitement 7.origin 8.danger12345678Hidden wordFoo

7、d and _ are quite important to our human beings.用所给单词的形容词形式填空h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingActive show Suppose you are a book seller.You want your customer to buy a new book called English Literature.How can you make yo

8、ur customer buy it?Make a dialogue with your partner and then have it presented.learn more about sales and marketingUseful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetSales figuresWhat do they mean?Can you have a guess?Practice:BPos

9、sible answers:(1)market share (2)sales figure(3)consumers(4)market research(5)sales/marketing department (6)sales target Exercise for consolidationI want to buy some milk _ from the shop._of milk usually go up during this time.I like Fresh milk very much because this band is really u_.Recent sales _ show that it is popular among _.The shop also gives much _ of 10 per cent for cash.Why dont you have a try?productsSalesniquefiguresconsumersdiscountFill in the blanksHomework1.Memorize the words and phrases learnt in this section.2.Make good preparations for Grammar and Usage.