江苏省常州市西夏墅中学高一英语牛津版教案 必修二：UNIT 3 AMAZING PEOPLE 练习_阅读理解.doc

1、In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operati

2、on, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkabl

3、e uniformity（一致性）,for the brothers had developed a strict routine（程序） for the preparation of their food, and they insisted on their cooks sticking to their routine .Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The s

4、elf-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw

5、 the special attraction of the brothers fast-food restaurants and bought the right to franchise（特许经营） other copies of their restaurants. The agreement struck included the right to duplicate（复制） the menu, the equipment, even their red and white buildings with the golden arches（拱门）.Today McDonalds is

6、really a household name. In 1976, McDonalds had over $ l billion in total sales. Its first twenty-two years in one of the most surprising success stories in modern American business history.1This passage mainly talks about.AThe development of fast food servicesBThe business careers of Mac and Dick M

7、cDonaldCRay Krocs business talentDHow McDonalds became a billion-dollar business2Mac and Dick managed all of the following businesses except.Aa cinema Ba drive-in Ca theater Da barbecue restaurant3We may infer from this passage that.AMac and Dick McDonald never became wealthy for they sold their ide

8、a to Kroc.BThe place the McDonalds chose was the only source of the great popularity of their drive-in CRay Kroc was a good businessmanDForty years ago there were lots of fast-food restaurants4The passage suggests that.ARay Kroc was the close partner of the McDonald brothersBMac and Dick McDonald became broken after they sold their ideas to Ray KrocCCreativity is an important element of business successDCalifornia is the best place to go into business答案：14 DACC