2019英语新一线同步北师大必修四讲义：UNIT 10 SECTION Ⅷ （自修课） WRITING— 广 告 WORD版含答案.doc

1、Section_ (自修课)Writing_广_告广告属于应用文体。它能帮助消费者认识和了解各种商品的商标、性能、用途、使用和保养方法、购买地点和购买方法、价格等内容，从而起到传递信息的作用，进而促使人们进行消费，因此，广告必须具有吸引力，要能引起广大消费者的兴趣。广告的时态多用一般现在时，多用被动语态。广告的写作也是书面表达训练的热点，随着科技产品的不断问世，广告越来越引起人们的重视，它是常见的实用文体。一、基本结构1标题广告标题，往往是广告中最重要的部分。它起着引起读者的好奇心，吸引读者注意力的作用。下面是标题常用的几种表达方式：(1)一语道破商品的优越性。(2)用迂回的手法，引起人们的好

2、奇心，使人想看个究竟。(3)有鲜明的针对性，使读者感到是为他们而写的。(4)现身说法。采用消费者对消费者说话的形式，多采用第一人称，读起来使人倍感亲切。2正文广告正文的写法，按照不同的要求，选择不同的文体。广告的文字应尽量做到：(1)既要新颖，又要口语化；(2)尽量使用简洁、明了的语言；(3)多用较短的单词和句子；(4)用词要准确，不用模棱两可的词句；(5)主要宣传内容，如商品名称、牌号、特点等应在标题和正文中反复强调；(6)为了加强广告的吸引力，有时用谐音词或押韵的词句，来加强宣传效果。二、增分佳句1This kind of product contains .这种产品包含2Its conv

3、enient for you to .对你来说这种产品很方便3It has been warmly received by . and is popular .这种产品一直被认可，而且在受欢迎4As for the price, it is .对于价格，它5.serve you 24 hours a day .24小时提供服务6You name it, and we can .你只要说出名字，我们就会7The first ever, the last youll ever need.一朝拥有，别无所求。8For further/more information, please call/tel

4、ephone ., contact .想获得更多的信息，请致电(联系) 题目要求假如你是一名电脑销售人员，请根据下列表格用英语向客户做一个口头的产品介绍。词数100左右。品名STONE HOME COMPUTER型号154200U产地天津家用电脑公司价格每台5 000元(人民币)性能1.硬盘更大，存储信息更多；2.图形处理更方便快捷；3.看电影或DVD更容易，画面更清晰；4.有助于人们学习和娱乐。第一步：审题构思很关键一、审题1确定体裁：本文为广告；2确定人称：本文的主要人称为第三人称；3确定时态：本文时态主要用一般现在时和一般将来时。二、构思第一部分，介绍该产品的品名、型号及产地。第二部分，

5、介绍该产品的功能和价格。第二步：核心词汇想周全1introduce_._to_.把介绍给2be_made_in 在制造3store_useful_information_ 储存一些有用信息4its_convenient_to_ . 对是方便的5deal_with 处理，对付6cost_sb._some_money 花费某人多少钱第三步：由词扩句雏形现1现在让我介绍我们的新产品 STONE HOME COMPUTER给大家。Now_let_me_introduce_our_new_STONE_HOME_COMPUTER_to_you_all.2这种家庭计算机由天津家用电脑公司制造。This_ki

6、nd_of_home_computer_is_made_in_Tianjin,_by_Tianjin_Home_Computer_Company.3它是一种新的型号154200U。It_is_a_new_kind,_154200U.4它的硬盘更大，储存信息更多。(使用并列句)The_computer_has_a_larger hard disk and_it_can_store_much_more_useful_information.5它处理各种图形更为方便快捷。It_is_more_convenient_and_much_faster_to_deal_with_all_kinds_of_p

7、ictures.6对你来说看电影或DVD也更容易，画面更清晰。It_is_also_easier_for_you_to_see_films_or_DVDs_with_cleaner_pictures.7它有助于人们学习和娱乐。It_will_greatly_help_people_learn_and_amuse.8每台仅花费5 000元。It will cost you only 5,000 yuan.第四步：句式升级造亮点1用定语从句合并句2和句3This_kind_of_home_computer,_which_is_a_new_kind,_154200U_is_made_in_Tianj

8、in,_by_Tianjin_Home_Computer_Company.2把句4改为由 so .that 引导的从句The_computer_has_so_larger_a_hard_disk_that_it_can_store_much_more_useful_information.第五步：过渡衔接联成篇Ladies_and_gentlemen，Now_let_me_introduce_our_new_STONE_HOME_COMPUTER_to_you_all._This_kind_of_home_computer_which_is_a_new_kind,_154200U_is_mad

9、e_in_Tianjin,_by_Tianjin_Home_Computer_Company.The_computer_has_so_larger_a_hard_disk_that_it_can_store_much_more_useful_information._Besides,_it_is_more_convenient_and_much_faster_to_deal_with_all_kinds_of_pictures._It_is_also_easier_for_you_to_see_films_or_DVDs_with_cleaner_pictures._It_will_great

10、ly_help_people_learn_and_amuse._However,_it_will_cost_you_only_5,000_yuan._To_buy_one_computer_of_this_kind_is_your_best_choice._It_is_good_value_for_money._Thanks.My sister was a salesgirl in a gold shop. She earned approximately 8,000 yuan every month. She arrived at work at 8：00 am every morning.

11、She put beautiful gold necklaces and rings which are always appealing to the girls in the shop window.My sister was a hardworking and aggressive girl and always pleased and enthusiastic to serve her customers. She knew the importance of good service.She hoped to own a jewellery shop of her own. Incr

12、edibly, 3 years later, my sister realized her dream.She truly owned her gold shop.She earned much money.She was a caring girl so she was determined to give away some of her money to the poor children in the local area to receive education. She was concerned about those children who had dropped out.M

13、y sister was never proud of her achievements.She has a firm belief that what she did could make more people aware the importance of helping others.我姐姐曾在一家金店当售货员，每个月赚大约8 000元。她每天早上8点上班，把那些吸引女孩们的漂亮的金项链和耳环放到橱窗里。我姐姐是一个勤劳的、有进取心的女孩。她总是高兴地、充满热情地对待顾客。她知道良好服务的重要性。她希望拥有一家自己的金店。难以置信的是，3年之后我姐姐实现了自己的梦想，她真正地拥有了自己的金店。她赚了很多钱。她是一个有爱心的女孩，因此她决定捐钱给当地的贫困孩子接受教育。她很担心那些退学的孩子。我姐姐从不为她的成就而骄傲。她有一个坚定的信念，就是她所做的能使更多的人意识到帮助别人的重要性。