2019-2020学年北师大英语必修四新素养同步讲义:UNIT 11 THE MEDIA SECTION Ⅲ LESSON 2 .doc
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- 2019-2020学年北师大英语必修四新素养同步讲义:UNIT 11 THE MEDIA SECTION LESSON 2019 2020 学年 北
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1、Section Lesson 2 & Lesson 31arise vi.发生,出现2blame vt. 责怪,归咎于3attempt vt.& n. 尝试,试图4attitude n. 态度,看法5pretend vt. 假装6respect vt. 尊敬,尊重7approach n. 方法,方式8analyse vt.分析analysis n分析9employ vt.雇用employment n雇用10defend vt.为辩解;保卫defence n保卫;辩护11argument n争论;理由argue vt.争论12favour n赞同;恩惠favorable adj.支持的13dis
2、agreement n意见不一;分歧disagree vi.不同意;不一致14advertise vt.为做广告,登广告advertisement n广告15suitable adj.合适的suit vt.适合16contribution n贡献,捐助contribute v贡献;捐赠1in_favour_of 支持,赞同2consist_of 由组成3. turn_to 转向;翻书到;求助于4agree_with 同意5a_series_of 一系列的6be_responsible_for 对负责7give_up 放弃8set_out 出发;开始1疑问词不定式If there is a di
3、sagreement in your family about which_programme_to_watch(看哪个节目),who in your family do you turn to for support?2be likely to do.可能做It_is_likely_to_be(它可能是) just the name of a company, part of which may be a general location.3动名词作主语For many of todays advertisers, repeating_old_ideas(重复旧的理念) is not a s
4、uccessful approach.4make宾语宾补By doing this, they hope to make_people_forget(使人们忘记) that someone is trying to sell them something!5not all.不全是However,not_all_advertising(不是所有的广告) is about selling products and services for a profit.Read the text carefully and choose the best answer according to the tex
5、t.1Which one is NOT a public advertisement?AFighting AIDS.BSaving water.CHelping the poor.DShanghai Sewing Machine.2Whats the top advertisements aim?ATo create something that has never been seen before and is fascinating for people to look at.BTo make contributions to society.CTo use modern techniqu
6、es of design.DTo make people know their products.3The last paragraph is about_Athe simplest adsBmodern adsCthe top ads of today Dpublic ads4Whats the main idea of the text?AThe advertising skills.BThe effects of advertising.CWith the development of the society,the advertising changes a lot.DThe kind
7、s of advertising.答案:14.DADCThe Advertising GameThe classic advertisement is one that gives information about finding certain products.It is likely to be just the name of a company,part of which may be a general location. For example,it could be “Shanghai Sewing Machine”,or “Tsing Tao Beer Corporatio
8、n”,and you would know what the companies sell,where they are located,and the brand names.However,this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place.In such situations,advertisements need to attract,and hold th
9、e attention of the public.Some advertisements consist of pictures or the words of experts to show people how good the products are.Others try to create advertisements that people simply enjoy looking at.As presentday advertisers often have large budgets,a lot of money is spent on applying modern tec
10、hniques of design to make these advertisements as visually attractive as possible.advertise dvtaz vt.为做广告,登广告advertisement n广告classic klsk adj.传统的;经典的that引导定语从句,修饰one。be likely to do sth.可能做某事此处是of which引导定语从句,修饰the name of a company。sew s vt.缝,缝制sewing s n缝纫,缝制品beer b n啤酒corporation kpren n公司locate
11、 vt.使坐落于be located in/ at.位于brand brnd n商标,牌子suitable sutbl adj.合适的;be suitable for.适合于in competition with.与竞争hold ones attention吸引某人的注意力consist of.由组成; 无被动用法,无进行时用法此处how 引导宾语从句。advertiser dvtaz n广告人budget bdt n预算visually vli adv.外表上;视觉地广告游戏传统的广告只为找到某种产品提供信息。它很可能只是公司的名称,其中可能含有公司的大概位置。如:“上海缝纫机厂”,或“青岛
12、啤酒厂”,一看你就知道他们卖的产品、地理位置和品牌名称。然而,这种广告可能就不太适合,如果产品和服务在市场上互相进行直接竞争的时候。在这种情况下,广告需要吸引和保持公众的注意力。有些广告中含有一些专家的图片或专家说的话,告诉人们该产品如何好。还有一些广告的设计只是让人们欣赏其画面。当今的广告设计者常常拥有大量的资金,他们把大笔的钱用在现代设计技术上,以使广告在视觉上尽可能地吸引人。 However,even this is often not enough to be noticed in a modern city.Because of the advertising boom,people
13、 are used to seeing high standards of visual design.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. For example,some advertisements may suggest that buying a car can make
14、you free. That is,they use the concept of freedom to sell the car.Other common ideas include happiness,wealth and success.In fact,in the world of advertisements,such content is as old as advertising itself.For many of todays advertisers,repeating old ideas is not a successful approach. They realise
15、that it does not matter how attractive the idea linked with the product ismost people know that the main purpose of the advertisement is making customers spend money.Instead,these advertisers look for other ways to make people notice their products.The top advertisers of today believe that using hum
16、our as well as new and unusual ideas to surprise people is important in modern advertisements.Their aim is to create something that has never been seen before and is fascinating for people to look at.By doing this,they hope to make people forget that someone is trying to sell them something!boom bum
17、 n迅速增长be used to doing sth.习惯于做某事;used to do sth.过去常常做某事;be used to do sth.被用来做某事visual vl adj.视觉的,视力的stand out 突出,显眼stand for 代表过去分词短语作后置定语,修饰ideas。that 引导宾语从句。concept knsept n概念;观念此处是动名词作主语。approach prt n方法,方式the approach to sth.做某事的方法第一个that引导宾语从句,作realise的宾语;it是形式主语,how引导主语从句;第二个that引导宾语从句,作know
18、的宾语。humour hjum n幽默humorous adj.幽默的a sense of humour幽默感此处的不定式作表语;that引导定语从句,修饰something。然而即使这样,这经常不足以在现代城市中引起关注。由于广告的繁荣,人们习惯于看到高水准的视觉设计。现代广告要想在激烈的竞争中胜出,必须把最高水平的设计和产品理念相结合。比如,有些广告示意买车可以给您自由。其实,他们是在用自由的理念来卖车。其他常见的理念包括幸福、财富和成功。事实上,就广告界而言,这些内容都已很陈旧。对当今很多广告设计者来说,重复旧的理念已不是有效的办法。他们意识到,与产品相关联的理念多么吸引人并不重要多数人
19、知道广告的主要目的就是让消费者花钱。因此,广告设计者寻找其他方式来使人们关注他们的产品。当今的顶级广告设计者认为,在现代广告中运用幽默、新颖独特和出其不意的创意很重要。他们的目的是要创造一种人们以前没有见过的、赏心悦目的东西。通过这样做,他们希望能使人们忘记有人正在向他们推销商品! However,not all advertising is about selling products and services for a profit. Some contemporary advertisements mainly aim to make contributions to society.
20、There are public advertisements which encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poo
21、r,giving up smoking,etc.These advertisements have helped to increase public knowledge,which has made our society a better place for everyone.not all.表达的是部分否定,意为:并非所有的广告都是为了盈利而推销产品和服务。contemporary kntemprri adj.当代的aim to do sth.目标是做某事contribution kntrbjun n贡献,捐助make a contribution to.对做贡献citizen stzn
22、 n公民;市民which引导定语从句,修饰advertisements。over the last decade在过去的十年里,常与现在完成时连用。which引导非限制性定语从句,指上文的整件事情。然而,并非所有的广告都是为了盈利而推销产品和服务。一些当代广告的主要目的是为社会做贡献。如:公益广告鼓励人们参与改善社区、保护环境和帮助他人的活动。在过去的十年中,政府努力用公益广告教育公众防范艾滋病、节约用水、扶贫、戒烟等。这些公益广告有助于增加公众知识,使我们的社会变得更加美好。 arisevi.发生,出现(arose; arisen)(教材P115) Could you tell us how
23、 the problem arose?你能跟我们说说这个问题是怎么出现的吗?arise from.由引起 Problems arose over plans to build a supermarket here.在这里建新超市的计划出现了些问题。The countrys problem has arisen from the bad environment.这个国家的问题起因于糟糕的环境。risevi.上升,升起, 升高; 说明主语自身移向较高位置,常用于日、月、河水、温度、物价等,无被动语态arisevi.(问题,困难等)出现;发生, 产生;主语一般为抽象名词,如problem, trou
24、ble等,无被动语态。常用短语:arise from.由引起;因产生raisevt.提高,升起,举起;说明主语发出的动作是要作用于其他事物的,往往有使物体达到其应有的高度的含义,可用于被动语态arouse意为“激起,唤醒;使奋发”,可用于被动语态巧学活用选词填空(arise/rise/raise/arouse)(1)He rose and walked to the window.(2)He raised his hat to me as a sign of respect.(3)The birds also attack crops when the opportunity arises(4
25、)The peoples living standard has greatly been raised(5)Her temperature is still rising blamevt.& n责怪;指责;归咎于(教材P24)The media is often blamed for encouraging the paparazzi.媒体常因怂恿狗仔队而受指责。(1)blame sb.for sth./doing sth.责备某人做了某事blame sth.on sb. 把某事归咎于某人be to blame (for.) 应(对)负责任(表示被动)(2)put/lay the blame
26、 for sth.on sb. 把某事归咎于某人take the blame for sth. 对某事负责任 She blamed him for the failure of their marriage.她把他们婚姻的失败归咎于他。The boss blamed the great loss on the engineer.老板把这次大的损失归咎于这位工程师。The police said that the driver was to_blame(blame) for the accident.警察说,司机应该为这次事故负责。They shouldnt have put the blame
27、 for it on the girl.他们本不该把这件事归咎于这个女孩。We were ready to take the blame for what had happened.我们愿意对发生的事情负责。They all blamed the car accident on him.In fact,he was really to blame for his careless driving.So he took the blame for it without any complaint. attemptv& n尝试,试图,努力 (教材P115)But sometimes,the pap
28、arazzi go too far in their attempt to get the best photographs.但是有时,狗仔队得走很远,企图获得最好的照片。(1)attempt to do sth.试图/努力做某事(2)at the/ones first attempt 第一次尝试make an attempt to do sth. 试图做某事(3)attempted adj. 未遂的 They are attempting to climb from the mountains north face.他们正试图从山北面爬上去。The book attempted to_exp
29、lain(explain) the origins of the war.这本书试图阐述战争的起源。The girl failed to pass the driving test at the first attempt.这个女孩第一次考驾照没过。They made an attempt to persuade the girl to quit, but failed.他们试图说服这个女孩放弃,但是失败了。He was thrown in prison because of an attempted(attempt) murder.他因为涉嫌谋杀未遂而被抓进监狱了。巧学活用一句多译这个小偷试
30、图从大厅里逃跑,但是失败了。(1)The thief attempted_to_escape_from the hall ,but failed.(attempt v)(2)The thief made_an_attempt_to_escape_from the hall ,but failed.(attempt n) defendvt.保卫;防御;辩解(教材P115)But I know there are people who defend the paparazzi.但是我知道有保护狗仔队的人。(1)defend.from/against.保卫免受defend oneself 自我辩护(
31、2)defence n. 保卫;保护;防御in defence of 为了保护;为辩护 Thousands of young men came forward, willing to defend their country.成千上万的年轻人挺身而出,愿意保卫自己的国家。He has employed one of the UK.s top lawyers to_defend(defend) him.他请了英国一位顶尖律师为他辩护。Some think that students should be trained to defend themselves against some attac
32、ks.有些人认为应该训练学生保护自己免遭某些攻击。Every mother should try her best to defend her child from being hurt.When the children were misunderstood, she should be in defence of them.In addition, she should teach the children to learn to defend themselves.巧学活用句型转换The woman rushed out to defend her daughter immediatel
33、y.The woman rushed out in_defence_of_her_daughter_immediately pretendvt.假装(教材P24)Pretending to be a repair man to get into the house of a film star and take pictures of her daily life.假装成一个维修工进入电影明星的家去拍摄她日常生活的照片。pretend to do.假装做pretend to be doing. 假装正在做pretend to have done. 假装做过pretend that. 假装 We
34、 are never going to make the marriage work, so why pretend?我们完全不打算挽救我们的婚姻,那又何必假装呢?She closed her eyes and pretended to_be(be) asleep.她闭上眼睛,假装睡着了。When I entered the room, he pretended to_be_listening (listen) to the music.我进入房间时,他假装正在听音乐。In fact, the man pretended to_have_known(know) the truth.事实上,这个
35、人假装知道了事情的真相。Im sorry, but I cant just sit back and pretend that it hasnt happened.对不起,但是我不能坐视不管,假装一切没有发生。巧学活用句型转换(1)He pretended to be ill that day.He pretended that_he_was_ill_that_day(2)The man pretended that he was looking for something.The man pretended_to_be_looking_for_somethingrespect vt.尊敬;尊
36、重n尊敬;重视;方面(pl.)问候;问好(教材P25)The media should respect famous peoples privacy.媒体应尊重名人的隐私。(1)have/show respect for sb.尊重某人out of respect for. 出于对的尊敬;顾及(2)respect sb.for sth. 因某事而尊敬某人respect oneself 自重(3)give/send ones respects to sb. 向某人表示敬意in all/many respects 在各个方面/在许多方面 I hope airlines can show more
37、respect for passengers and improve service.我希望航空公司能多尊重乘客并提高服务水平。She is respected for her kindness and broad knowledge.她因心地善良和知识广博而受到尊重。Out_of_respect,_wed better ask him for advice on this matter.出于尊重,我们最好就此事征求他的建议。approachn方法;方式 vi.靠近;走近;处理;临近(教材P26)For many of todays advertisers,repeating old idea
38、s is not a successful approach.对当今很多广告设计者来说,重复旧的理念已不是有效的办法。(1)approach sb./sth.靠近/接近某人/某物be approaching 临近,靠近(2)(an)approach to 接近,近似;(做某事)的 方法(途径)at the approach of. 在快到的时候 Buried in painting,John didnt notice evening approaching.由于专心绘画,约翰没有注意到夜幕正在降临。As Teachers Day was approaching(approach),our cl
39、ass decided to hold a party to celebrate the important day for a change this year.随着教师节的临近,今年我们班决定换一种方式举行一场晚会来庆祝这个重要的节日。The best approach to building(build) up your body is to do exercise every day.增强体质的最佳方法就是每天进行体育锻炼。All the approaches(approach) to the airport were blocked by the police.所有通往机场的路都被警
40、察封锁了。approach作名词表示“方法,途径;通路”之意时,其后常接介词 to;way,means,method表示“方法”时,其后常接介词of。 in favour of支持;赞同;有利于(教材P115)Since then,the law and the public opinion have been less in favour of the paparazzi and their job.从那以后,法律和公众意见减少了对狗仔队及他们的工作的支持。 “in名词of”短语:in advance of在之前in case of 如果;万一in charge of 看护;管理;负责in
41、defence of 保卫;为辩护in fear of 害怕in honour of 为了纪念in memory of 为纪念in place of 代替in possession of 拥有in need of 需要in search of 寻找in spite of 尽管in support of 支持in praise of 赞扬 Everyone in the class voted in favour of the musical party.班里每个人都投票赞成开个音乐会。Galileos theories were in advance of the age in which h
42、e lived.伽利略的思想超越了他所生活的时代。In case of danger, you must be calm.如果遇到危险, 你必须镇定。He is in charge of the school.他负责管理这所学校。 consist of由组成(教材P26)Some advertisements consist of pictures or the words of experts to show people how good the products are.有些广告中含有一些专家的图片或专家说的话,告诉人们该产品如何好。(1)consist ofbe made up of
43、be composed of由组成consist in 在于;存在于consist with 与一致(2)consistent adj. 前后一致的;相符的be consistent in. 在方面一致be consistent with. 与一致;符合 Your password should consist of at least five characters.你的密码应该至少包括五个字符。The beauty of this city consists in the old buildings.这个城市的美在于这些古老的建筑。What you say should consist wi
44、th what you do.你应该言行一致。The report is not consistent(consist) with the truth.这个报告与真相不相符。巧学活用一句多译这个小组由5名医生和10名护士组成。(1)The team consists_of_five doctors and ten nurses.(2)The team_is_made_up_of_five doctors and ten nurses.(3)The team is_composed_of_five doctors and ten nurses. (教材P25)If there is a disa
45、greement in your family about which programme to watch,who in your family do you turn to for support?如果你家人在看哪个节目上有异议,你会向家中哪位寻求支持?(1)If.to watch为条件状语从句,who.for support为主句。which programme to watch为“疑问词动词不定式”作 about 的宾语。(2)不定式可以和疑问代词who,what,which及疑问副词when,how,where连用,构成不定式短语,在句中担当主语、宾语、宾语补足语、表语等成分。 Wh
46、at to do is a big problem.做什么是个大问题。He doesnt know how to_complete(complete) the task.他不知道如何完成这个任务。I didnt find out when to_leave(leave)我不清楚何时出发的。Can you tell me which way to_go(go)? 你能告诉我走哪条路吗?The girl wrote two books on how to_do(do) sports.这个女孩写了两本关于如何做运动的书。 (教材P26)However,not all advertising is a
47、bout selling products and services for a profit.然而,并非所有的广告都是为了盈利而推销产品和服务。本句not allall.not为部分否定, 表示 “并非所有的都” 。部分否定通常有以下几种情况:(1)否定词与 all, both, every, everyone, everything等连用(不管否定词放在什么位置);(2)否定词和always, often等连用。 What do you think of the songs?你认为这些歌曲怎么样?As a matter of fact, not every one of them soun
48、ds beautiful.事实上,并不是每一首歌曲都好听。All these books are not popular with people.Not_all these books are popular with people.这些书并非全都受人们的欢迎。Both of the two math problems are not very difficult.Not_both of the two math problems are very difficult.这两道数学题并非都很难。全部否定的情况:(1)表示全部否定意义的词(no, none, nobody, nothing, no
49、 one, neither等)表示肯定意义的谓语(2)否定词any/anybody/anything.学生用书P39 品句填词1The latest information confirms my belief that he is to _(应负责任)答案:blame2If we cant solve the problem right now,more serious ones will _(出现) soon.答案:arise3After graduation,Jean was _(雇用) by a company as an accountant.答案:employed4To expan
50、d his company,Bill will _(尝试) to develop the international business.答案:attempt5When the dog attacked me,I _(保卫) myself with a stick.答案:defended6She _(假装) that she was not at home when we rang the bell.答案:pretended7He is very well _(尊敬) in the business world.答案:respected8Having a healthy _(态度) toward
51、s life is important for us to be happy.答案:attitude9The dress isnt _(适合的) for the party;youd better get changed.答案:suitable10If you want to sell your product,you must _(做广告) it.答案:advertise 单句改错1As a student, we should show respect to our teachers._答案:tofor2The police fired into the air in a attempt
52、to disperse the crowd._答案:aan3Who is it that is blame for the rise in house prices?_答案:blame前加to4It is said that the problem arise from his careless attitude._答案:arisearises5Drinking too much will contribute to you lose your health._答案:loselosing 完成句子1我们还没有决定去哪里。We havent decided _答案:where to go2汤姆将
53、告诉你乘哪一路公共汽车。Tom will tell you _答案:which bus to take3问题是要如何去做。The question is _答案:how to do4并不是我所有的朋友都懂法语。All my friends _ French.答案:do not know5他们中没有一个人会酿酒。_ can make wine.答案:None of themA卷学生用书P109(单独成册) 单句语法填空1The problem arose _ the recent changes in the law.答案:from2You are not wholly to blame _ t
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2019届人教A版数学必修二同步课后篇巩固探究:2-1-1 平面 WORD版含解析.docx
