高一英语优质课件：UNIT1 ADVERTISING-LANGUAGE ITEMS（牛津译林版必修4）.ppt

1、Language itemsUnit 1 Reading AdvertisementsRevision(Fill in the blanks)Advertisements have become a part of our life.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to a _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which

2、are often placed for f_.They d_ with many s_ problems,which often affect public w_.dvertiseompletereeealelfareerviceypesommercialeantocial1.习惯做某事2.如此以致3.对做研究4.与分享5.说服某人做某事6.相信，信任7.支付8.免费9.旨在，有意做，打算做10.保护免受11.意识到12.即使be used to doing sthso thatdo research on share withpersuade sb to do sthbelieve in

3、pay for for free be meant to dobe aware of even if protect from 13.欺骗某人做某事14.以为自豪15.对感到满意16.与取得联系17.受骗，迷恋18.欺骗，捉弄19.立志做20.过生活21.例如22.涉及，关于，处理，应付23.鼓励某人做某事24.接受意见fool sb into doing be proud offeel pleased withmake a connection with fall forplay tricks on aim to do lead a life such as encourage sb to

4、do follow the advice deal with1.Nowadays,we can find advertisements almost wherever we go.2.I have some very important information toshare with you.Translation:我有很多事情要和你讨论。I have a lot to discuss with you.no matter where we go3.A commercial ad is one.Translation:这个问题是你为了给我们详细解释而不得不进行研究的问题。This issue

5、 is one which you have to do some research on to give us detailed explanation.4.Not all ads play tricks on us though.All ads dont play tricks on us though.None of ads play tricks on us though.5.but they are made to serve the public.It is embarrassing to_ in the classroom when Im late for class.A.be

6、made stand B.make standingC.make to stand D.be made to standbut advertisers make PSAs serve the public.Language focusbe used to do research on play tricks on share with encourage sb.to do sth.believe in lie for free protect from be aware of fall for1.We are so used to them be used to do/doing sth.ge

7、t accustomed toused tohappened in the paste.g.I am not quite used to living here/city life.I used to live in Nanjing.Ex:The new machine _production.However I_it.A.is used to increase;am not used to controllingB.is used to increasing;dont used to controlC.used to increase;dont used to controlD.used t

8、o increasing;am not used to controlA2.I did some research on to share with you.research:1)n.do/conduct research on:我正在做关于广告的研究。2)V.to study商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.share with:use sth.together withe.g.Id like to share

9、my book with you.PracticeShe _ my troubles as well as my joys.A.shares with B.shares(in)B3.or to believe in an ideabelieve in:to have firm faith inMany people dont believe in God.Practice:believe/believe inI dont _ ghosts.I _ that stories of ghosts were made up by human beings.believe inbelieve 4.PS

10、As are run for free for free:free of charge/without paymentYou can take the ticket for free.每个孩子都会得到一本免费的书。Every child will get a book for free.5.There are laws to protect people from Protect from keep sb./sth.safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。More similar phrases

11、:People usually wear sunglasses to protect their eyes from being burned by the sunlight.protect/prevent(from)stop/keep from 6.we still must be aware of the skilful methods be aware of:realizing sth.that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么？be aware that:hav

12、ing knowledge of sth./sb.She became aware that something was burning.我很清楚吸烟有害健康。Are you aware of the time?Im well aware that smoking is bad for our health.7.Even if an ad does not lie lie:lied(pt,pp),lying(pres p)vt.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:lay(pt)lain(pp)lyi

13、ng(pres p)vi.平躺He has lain in bed since this morning.lay:laid(pt,pp)laying(pres p)vt.放置He laid his hand on my shoulder.PracticeHe _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying巧记lie和lay的顺口溜撒谎 lie,lied,lied,lying,dont be a lia

14、r;躺 lie,lay,lain,lying,lie in bed again;产蛋 lay,laid,laid,laying,a hen laid an egg;放置 lay,laid,laid,laying,a boy picked it up,and laid it in the bag.8.We must not fall for this kind fall for sth.:to be trickedYou should be clever enough not to fail for his tricks.他说他是学生,我信以为真。fall for sb.:be attracte

15、d to sb.They met,fell for each other and got married six weeks later.He said that he was a student and I fell for it.9.Not all ads play tricks on us though.play tricks on:play a joke on Children,as well as adults,usually playtricks on each other on Halloween(万圣节).老师要求我们不要再捉弄对方了。The teacher asked us

16、not to play tricks on each other any more.trick:v.trick sb.into doing sth.She tricked him into giving her all his money.10.There are also PSAs that encourage people to support encourage sb.to do sth.Dont encourage bad habits in a child.老师鼓励她看英文电影。The teacher encouraged her to watch English films.Con

17、solidation:1.You should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free protect from intend tobe aware of connect with

18、 fall for4.I never _ God.5.She _ the danger around her.6.You will get a book _.7.The teacher asked us to _ environment protection.8.The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware

19、 of fall forbelieve in is aware offor freedo research onprotectfrom9.You are actually _ her laziness if you do everything for her.10.She _ to us about what she did just now.11.Dont _ me!I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe awar

20、e of fall forencouragingliedplay tricks onConsolidation1.We _ them that we often do not even realize how frequently we come across ads in a day.2.After I _ on advertisements,I have some very important information to _ you.3.Ads uses persuasive language and exciting images to _ buy a product or servi

21、ce.4.Commercial ads are charged while PSAs are _.5.However,we must _ the methods used in advertisements to try and sell us things.6.Not all ads _ on us though.7.Thank you for offering me such useful advice and I_ it.8.Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play tricks on am quite satisfied with trick customers into Homework:1.Finish A1 and A2 on Page 90.