湖南省醴陵二中高一英语精品课件：UNIT1 ADVERTISING WORD POWER（牛津译林版必修4）.ppt

1、Suppose the company where you work starts making a new product,what could you do to attract most customers?v Technologyvv Advertisementsv DiscussionMarket research（市场研究/调查）Market researchq sales&marketingdepartmentq consumersq market shareq sales targetsq market leaderq sales figuresPeople who buy a

2、nd use the product.The percentage of a market that the product has.The amount which they think the company will sell.The company whose product win the highest percentage of the market.The amount has been sold.The department which is in charge of the sales and market research of the product.销售和市场部消费者

3、市场份额销售目标市场领头羊，领导者销售额Pair work:Complete the dialogue between Mr.Carter and Ms Jones on page 7 in your textbook.Mr.Carter:Our new product has been on the market for one month.What is its _ now?Ms Jones:We have about a 15 per cent share of the market at the moment.The _ rose by 5 per cent across the wh

4、ole country,and are continuing to rise.market sharesales figures Mr Carter:That is quite encouraging.I think it is because_ really like our unique design.I would like you to do some further _ about young peoples views on the product.The _ should also finish the report on the next months _ by Monday.

5、consumersmarket researchsales/marketing departmentsales targetMs Jones:Were doing it right now.Ill present it to you in one or two days.Mr.Carter:Thats great.If we want to be the market leader,we need to make a good plan.When the new product is produced after the market research,we still need design

6、 some helpful,exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.What part of speech are the words in red&blue?help V.helpful adj.excite V.exciting adj.attract V.attractive adj.Using suffixesHow to form adjec

7、tive from nouns and verbs?help V.helpful adj.excite V.exciting adj.attract V.attractive adj.wordprefixstemsuffixA group of letters added to the beginning of a wordThe main part of a worda group of letters placed at the end of a wordinternationalbimonthlyprefixsuffixCommon prefixesun-unhappy,unfold,u

8、nfairim/in-impossible,incorrectdis-dislike,disagree,disappearre-rewrite,retell,rebuildmis-misunderstand,misuseSuffixMeaningExamples(adj.)-icalhaving the quality of-ablehaving the ability of-ouslike,full of-fulcharacterized by-lesswithoutgrammatical,practicalbelievable,reasonabledangerous,adventurous

9、joyful,mouthfulcareless,hopelessLook at the table on P6 and finish the exercise below it.Exercise:Best Clothing ShopPossible answers:(1)lovely (2)attractive (3)boring(4)energetic (5)friendly (6)enjoyable(7)wealthy (8)lucky (9)fantasticWhat kind of passage is it?After reading it,would you like to buy the clothes in this shop?Why?How can you make your advertisements attractive?By using persuasive languages and exciting images to sell products or services.Preview the reading part on P2 and try to find out the two types of advertisements,and the differences between them.