山西省2012高考英语二轮复习专题训练:阅读理解(12).doc
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1、山西省2012高考英语二轮复习专题训练:阅读理解(12)阅读下面短文,从短文后所给各题的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项。AIn the computer age, most of us take a broadband Internet connection for granted Whether cable or mobile broadband, todays connections are many times faster than those in the early days Videos play smoothly, complex websites
2、load quickly, and files download much faster than ten years ago And the files are much bigger tooTheres a catch, of course You have to live near enough to a major city to get broadband Internet If you dont, its slow dial-up access for you And for those living really far out, there may be no Internet
3、 access at allTechnology experts often talk about the “last mile” problem, which refers to the difficulty of bringing Internet access to remote locations In cities and suburbs, its relatively easy to provide access for everyone It is much more difficult to deliver access to those living far from cit
4、ies, especially in developing countries Internet service providers, for their part, have been reluctant to provide access to sparsely(稀疏地) populated areas The handful of Internet users they would reach wouldnt cover the expenseBut every year, technological advancements allow of more and more Interne
5、t users Most broadband connections today run over existing cable TV and telephone lines although these technologies arent available everywhere Some companies have delivered the Internet over standard power lines Advancements in cheaper, more efficient fiber optics cables(光纤电缆) promise to bring extre
6、mely fast Internet connections to more usersStill, the “last mile” problem remains hard to deal with There will always be somewhere that doesnt have an affordable broadband connection But someday that might not matter If the rapid progress in cell phone technology is any indication(迹象), it may not b
7、e too long before an Internet connection simply follows you wherever you go1 The underlined part “ a catch” (in Paragraph 2) probably means “_”A a rare challenge B a desirable plan C an efficient device D a hidden problem2 What can we know from the third paragraph?A Internet connection has not been
8、popular in most cities B Internet service providers care about rural customers C Computer is popular in developing countries D It is hard to bring Internet access to users in remote areas3 Paragraph 4 mainly tells us that technological advancements _A make TV and telephone available everywhere B bri
9、ng great change to peoples everyday lifeC make it possible for more people to use the InternetD bring faster Internet connections to users4What may eventually settle the “last mile” problem?AThe broadband connections getting faster BMore and more Internet usersCMore and more Internet connections DTh
10、e rapid progress in cell phone technologyBTo understand the marketing concept, it is only necessary to understand the difference between marketing and selling Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmans
11、hip” to move as much of these goods as possible Such production and selling focuses on the needs of the seller to produce goods and then convert(使转换) them into moneyMarketing, on the other hand, focuses on the wants of consumers It begins with first analyzing the preferences and demands of consumers
12、 and then producing goods that will satisfy them This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it ava
13、ilable for purchaseThis concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company There are always two sides to every business transactionthe firm and the customerand each must be satisfied before trade occurs Successful merchant
14、s and producers, however, recognize that the surest route to profit is through understanding and catering to(迎合) customers A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink The non-acceptance of the new flavo
15、r by a significant portion of the public brought about a prompt restoration(恢复) of the Classic Coke, which was then marketed alongside the new5The marketing concept discussed in the passage is _A. the practice of turning goods into moneyB. making goods available for purchaseC. the customer-centered
16、approachD. a form of persuasive salesmanship6 What was the main concern of industries before the marketing concept was widely accepted?A. The needs of the marketB. The efficiency of productionC. The satisfaction of the userD. The preferences of the dealer7.According to the passage, “to move as much
17、of these goods as possible” ( in Paragraph 1) means “_”A to sell the largest possible quantity of goods B to transport goods as efficiently as possibleC to get rid of these goods in large quantitiesD to redesign these goods for large-scale production8What does the restoration of the Classic Coke bes
18、t prove?A. Traditional goods have a stronger appeal to the majority of peopleB. It takes time for a new product to be accepted by the publicC. Consumers with conservative tastes are often difficult to please D. Products must be designed to suit the taste of the consumerCThe Barbie doll first appeare
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