山东省烟台市2015 (译林牛津)高考英语一轮练习(4)及答案.doc
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1、山东省烟台市2015 (译林牛津)高考英语一轮练习(4)及答案阅读下面短文,掌握其大意,从每题所给的A、B、C、D四个选项中,选出最佳选项。Youre in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I cant believe ita Lorenzo Bertolla!They are almost impossible to find. Isnt it beautiful? And its
2、 a lot cheaper than the one Sara bought in Rome.”They leave and you go over to see this incredible sweater. Its nice and the price is right. Youve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are empl
3、oyees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Compani
4、es from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that dont pay attention to traditional advertising. This is particularly true of the MTV generationconsumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend,
5、 but they dont trust ads. So advertising agencies hire young actors to “perform”in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is dec
6、reasing.”However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say its no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You dont know when a conversation
7、 you overhear is just a performance. 1. The two attractive young women were talking so that they could_.A. get the sweater at a lower price B. be heard by people aroundC. be admired by other shoppers D. decide on buying the sweater2. Lorenzo Bertolla is_.A. a very popular male singer B. an advertisi
8、ng agencyC. a clothing company in Rome D. the brand name of a sweater3. Which of the following can be inferred from the passage?A. The two girls are in fact employed by the Lorenzo Bertolla Company. B. The MTV generation tends to be more easily influenced by ads. C. Traditional advertising is becomi
9、ng less effective because its too direct. D. Undercover marketing will surely be banned soon by the government. 4. Which of the following would be the best title for the text? A. Two Attractive Shoppers B. Lorenzo Bertolla SweatersC. Ways of Advertising D. Undercover Marketing【参考答案】14、BDCD 阅读理解课堂练学案
10、Passage Nine(Holmes Knowledge)His ignorance was as remarkable as his knowledge. Of contemporary literature, philosophy and politics he appeared to know next to nothing. Upon my quoting Thomas Carlyle, he inquired in the naivest way who he might be and what he had done. My surprise reached a climax,
11、however, when I found incidentally that he was ignorant of the Copernican Theory and of the composition of the Solar system. “You appear to be astonished, ” Holmes said, smiling at my expression. “Now that I do know it I shall do my best to forget it. You see, I consider that a mans brain originally
12、 is like a little empty attic, and you have to stock it with such furniture as you choose: A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best jumbled up with a lot of other things, so that he has difficul
13、ty in laying his hand upon it. It is a mistake to think that the little room has elastic walls and can distend to any extent. Depend upon it, there comes a time when for every addition of knowledge you forget something that you know before. It is of the highest importance, therefore, not to have use
14、less facts elbowing out the useful ones.” “But the Solar System! ” I protested. “What the deuce is it to me?” he interrupted impatiently. One morning, I picked up a magazine from the table and attempted to while away the time with it, while my companion munched silently at his toast. One of the arti
15、cles had a pencil mark at the heading, and I naturally began to run my eye through it. Its somewhat ambitious title was “The Book of Life, ” and it attempted to show how much an observant man might learn by an accurate and systematic examination of all that came in his way. It struck me as being a r
16、emarkable mixture of shrewdness and of absurdity. The reasoning was close and intense, but the deduction appeared to me to be far-fetched and exaggerated. The writer claimed by a momentary expression, a twitch of a muscle or a glance of an eye, to fathom a mans inmost thought. Deceit, according to h
17、im, was impossibility in the case of one trained to observation and analysis. His conclusions were as infallible as so many propositions of Euclid. So startling would his results appear to the uninitiated that until they learned the processes by which he had arrived at them they might well consider
18、him as a necromancer. “From a drop of water, ”said the writer, “a logician could infer the possibility of an Atlantic. So all life is a great chain, the nature of which is known whenever we are shown a single link of it. Like all other arts, the science of Deduction and Analysis is one which can be
19、acquired by long and patient study, nor is life long enough to allow any mortal to attain the highest possible perfection in it. ” This smartly written piece of theory I could not accept until a succession of evidences justified it.1.What is the authors attitude toward Holmes?APraising.Critical.CIro
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