湖南师范大学附属中学高中英语必修四 UNIT 1 READING 课件.ppt

1、Revision:What do you know about advertisements?The following article Advertisementsis a kind of expository writing.What will be mentioned in your opinion?zxxkExpository writing usually follows the same format:Introduction of the subject;Examples and facts that develop or support the idea;Conclusion

2、What is the subject of this article?Advertisements.What is the conclusion?We must all use our intelligence and not be a slave to advertisements.In this article,the writer tells us the definition of advertisements,different types of advertisements and that not all advertisements tell people the compl

3、ete truth.Many examples and facts are given to support these statements.Table-filling(P.2,Issue37,ELLH)Keys:1.product mercial3.public service advertisements4.truth 5.skilful methods6.cures 7.freshest8.cooks 9.public10.nationwideGuessingTrue for False1.Most people are not aware of how many ads are ar

4、ound them.2.Advertisements are always meant to promote a product or service.Zx,xk3.PSAs are only found in newspapers and on TV.TFF4.PSAs and commercial ads use some of the same methods.5.Commercial ads often give us valuable information about how to live our lives.6.An ad warning people against smok

5、ing is an example of a PSA.TFTFast readingAnswer the questions in C2.1.Where are advertisements.?L7 In newspapers and magazines,on the Internet,radio and television.2.What is the major distinction between CAs and PSAs?L10-L12A commercial advertisement is one which someone has paid for to advertise a

6、 product or service,while a public service advertisement is often run for free,and is meant to educate people about health,safety,or any other problem that affects public welfare.3.Why are some of the advertisements clever according to the article?L15-L16Because even if an ad does not lie,it does no

7、t mean it is altogether innocent.4.When did China begin a.?L315.Why should we follow the advice in PSAs?L38-L39Because PSAs are meant tobenefit the public,and by following the advice in PSAs,we can often learn a lot.Discussion As young people,are you easily persuaded by ads?Why or why not?(Answer and support your idea with examples or facts)Workbook,reading