高一英语精品课件：UNIT1 ADVERTISING-TASK（牛津译林版必修4）.ppt

1、Task Writing an advertisementLeading-in:Warming-Up:Are you good at listening?What difficulties do you have in listening?Listening:What numbers are given when you listen for statistics?What phrases should you listen carefully for?Numbers in statistics:Fractions:1/2(a/one half),2/3(two thirds),3/4(thr

2、ee quarters),etcDecimals:0.3(zero point three),6.79(six point seven nine),etcPercentages:63%(sixty-three per cent),45.72(forty-five point seven two per cent),etcDescribing statistics:an increase:an increase of,increase/rise by,etca decrease:a decrease of,decrease/fall by,etcno change:no change,remai

3、n/stay the same,etctrends:a steady increase/decrease,rise/fall slowly,etcDescribing statistics:a range:between and,from to,etcaverage:average,etca limit:lowest,peak at,etcListening:YearMarket Share(%)YearMarket Share(%)195019902000197010.51960125.5712201020201519.5241980Bar Chart:Listening textDirec

4、tor:Good morning,ladies and gentlemen.Were here today to talk about sales of our chocolate bar,ChocoLoco.ChocoLoco was first sold in nineteen fifty.We did quite well in the first year,with aten point five per cent share of the market.However,the sales figures in the next few years were not so good.B

5、y nineteen sixty,market shares had decreased by five per cent.Then we introduced a new marketing programme,and market share increased to seven per cent in nineteen seventy.However,this was still below what we had expected.In nineteen seventy-nine,we packaged the chocolate bar in a new way.The result

6、s were good,and in nineteen eighty,the number of people buying ChocoLocorose sharply to twelve per cent.The sales figures for nineteen ninety stayed the same as those for nineteen eighty.In the year two thousand,we had a new model in our advertisements.This had a good effect and market share increas

7、ed to fifteen per cent.We will continue using this model in our advertisements and packaging.In two thousand and ten,we expect a nineteen point five per cent market share.We hope that this increase will continue,and in two thousand and twenty,we expect it to rise to twenty-four per cent.Thank you fo

8、r your attention.Whats your opinion of advertising in public places?What advertisements attract your attention?What do you think makesadvertisements interesting?Discussion:What have you seen in an ad and later bought?Whats your favorite advertisement?Why?Writing:Try our delicious sandwiches!You will

9、 be _at the new fillings,new bread and _taste!Our sandwiches are _ and finger-licking good.They are also the _ in town.amazed new delicious biggest We use only _ meat and freshest vegetables.Our sandwiches cost only￥5 each.When you buy one now you get another one _!the bestfree Introducing Funky Swa

10、nky!These are funky new jeans!They look _!Are you _ with wearing the same blue jeans every day?Then why dont you get into our new jeans in deep red?This is the seasons _ color.greatbored hottest They are so _ that youll want to wear them day and night!A pair of Funky Swanky jeans costs only￥80,avail

11、able in all Funky Swanky shops fortable Designing an Ad:Write an ad for your companys ChocoLoco bar.You may want to mention:taste/lookbenefitsprice/discountswhere people can buy the productYou can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco chocolate bar.Only

12、the best quality coco beans from Mexico and the freshest milk from China are used to make the delicious ChocoLocoPossible examplechocolate bars.Because it is low in fat,it is also a good choice for anyone trying to lose weight.Almost everyone who has tried it loves it!ChocoLoco chocolate bar is of h

13、igh quality and average price,available in all supermarkets around China now.1.increase/rise/grow by 上涨了 increase/rise/grow to 上涨到 decrease/fall by 下降了 decrease/fall to 下降到2.sth end up with 某事以结束/告终sb end up sth with 某人以结束某事Language Points:3.in ones opinion 等同于in the opinion of sb 在某人看来4.“数词+more+复数名词”或“another+数词+复数名词”表示“还；再”e.g.The professor needs another two assistants to do the experiment.e.g.I am given two more hours to finish my paper.Homework:To go over the Task.To complete the advertisement after class.To preview the Project.