牛津译林版必修4高中英语 Unit1 Advertising Reading课件2 .ppt

1、欢迎来到英语课堂牛津高中英语(模块四 高一下学期)Advance with EnglishReadingUnit1AdvertisementsUnit 1 课件描述：本堂课是阅读课的第二课时。以操练文章中的主要语言点为主，重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。Reading 2Language itemsRevision(Fill in the blanks)Advertisements have become a part of our life.There are two main t_ of advertisements.One is call

2、ed c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which are often placed for f_.They d_ with many s_ problems,which often affect public w_.romoteompletereeealelfareerviceypesommercialeantocialLanguage focusbe used to do rese

3、arch on play tricks on share with encourage sb.to do sth.believe in lie for free protect from be aware of fall for1.We are so used to them be used to do/doing sth.get accustomed toused tohappened in the paste.g.I am not quite used to living here/city life.I used to live in Nanjing.Ex:The new machine

4、 _production.However I_it.A.is used to increase;am not used to controllingB.is used to increasing;dont used to controlC.used to increase;dont used to controlD.used to increasing;am not used to controlA2.I did some research on to share with you.research:1)n.do/conduct research on:我正在做关于广告的研究。2)V.to s

5、tudy商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.share with:use sth.together withe.g.Id like to share my book with you.PracticeShe _ my troubles as well as my joys.A.shares with B.shares(in)B3.or to believe in an ideabelieve in:to have f

6、irm faith inMany people dont believe in God.Practice:believe/believe inI dont _ ghosts.I _ that stories of ghosts were made up by human beings.believe inbelieve 4.PSAs are run for free for free:free of charge/without paymentYou can take the ticket for free.每个孩子都会得到一本免费的书。Every child will get a book

7、for free.5.There are laws to protect people from Protect from keep sb./sth.safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。More similar phrases:People usually wear sunglasses to protect their eyes from being burned by the sunlight.protect/prevent(from)stop/keep from 6.we still

8、must be aware of the skilful methods be aware of:realizing sth.that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么？be aware that:having knowledge of sth./sb.She became aware that something was burning.我很清楚吸烟有害健康。Are you aware of the time?Im well aware that smoking is

9、 bad for our health.7.Even if an ad does not lie lie:lied(pt,pp),lying(pres p)vt.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:lay(pt)lain(pp)lying(pres p)vi.平躺He has lain in bed since this morning.lay:laid(pt,pp)laying(pres p)vt.放置He laid his hand on my shoulder.PracticeHe _ the

10、 book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying8.We must not fall for this kind fall for sth.:to be trickedYou should be clever enough not to fail for his tricks.他说他是学生,我信以为真。fall for sb.:be attracted to sb.They met,fell for each o

11、ther and got married six weeks later.He said that he was a student and I fell for it.More phrases about fallfall down:The plan fell down because it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since l

12、ast month.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.9.Not all ads play tricks on us though.play tricks on:play a joke on Children,as well as adults,usually playtricks on each other on Halloween.老师要求我们不要再捉弄对方了。The teacher asked us not to play tric

13、ks on each other any more.trick:v.trick sb.into doing sth.She tricked him into giving her all his money.10.There are also PSAs that encourage people to support encourage sb.to do sth.Dont encourage bad habits in a child.老师鼓励她看英文电影。The teacher encouraged her to watch English films.Consolidation:1.You

14、 should _ your books_ your desk-mate.2.I _ getting up early in the morning.3.I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free protect from intend tobe aware of connect with fall for4.I nev

15、er _ God.5.She _ the danger around her.6.You will get a book _.7.The teacher asked us to _ environment protection.8.The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall forbeli

16、eve in is aware offor freedo research onprotectfrom9.You are actually _ her laziness if you do everything for her.10.She _ to us about what she did just now.11.Dont _ me!I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall forenc

17、ouragingliedplay tricks onConsolidation1.We _ them that we often do not even realize how frequently we come across ads in a day.2.After I _ on advertisements,I have some very important information to _ you.3.Ads use persuasive language and exciting images to _ buy a product or service.4.Commercial a

18、ds are charged while PSAs are _.5.However,we must _ the methods used in advertisements to try and sell us things.6.Not all ads _ on us though.7.Thank you for offering me such useful advice and I_ it.8.Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play tricks on am quite satisfied with trick customers into Homework:1.Finish A1 and A2 on Page 90.2.Write a short passage with the phrases we learnt in this lesson.