高考英语冲刺复习:英语精练33.doc
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1、英语冲刺复习 英语精练(33)高考资源网 高考资源网 It came as something of a surprise when Diana, Princess of Wales, made a trip to Angola in 1997, to support the Red Cross campaign for a total ban on all anti-personnel landmines. Within hours of arriving in Angola, television screens around the world were filled with imag
2、es of her comforting victims injured in explosions caused by landmines. “I knew the statistics,” she said. “But putting a face to those figures brought the reality home to me; like when I met Sandra, a 13- year-old girl who had lost her leg, and people like her.” The Princess concluded with a simple
3、 message: “We must stop landmines”. And she used every opportunity during her visit to repeat this message. But, back in London, her views were not shared by some members of the British government, which refused to support a ban on these weapons. Angry politicians launched an attack on the Princess
4、in the press. They described her as “very ill-informed” and a “loose cannon”. (乱放炮的人) The Princess responded by brushing aside the criticisms: “This is a distraction (干扰) we do not need. All Im trying to do is help.”Opposition parties, the media and the public immediately voiced their support for th
5、e Princess. To make matters worse for the government, it soon emerged that the Princesss trip had been approved by the Foreign Office, and that she was in fact very well-informed about both the situation in Angola and the British governments policy regarding landmines. The result was a severe embarr
6、assment for the government. To try and limit the damage, the Foreign Secretary, Malcolm Rifkidnd, claimed that the Princesss views on landmines were not very different from government policy, and that it was “working towards a worldwide ban. The Defence Secretary, Michael Portillo, claimed the matte
7、r was “a misinterpretation or misunderstanding.” For the Princess, the trip to this war-torn country was an excellent opportunity to use her popularity to show the world how much destruction and suffering landmines can cause. She said that the experience had also given her the chance to get closer t
8、o people and their problems. 41. Princess Diana paid a visit to Angola in 1997_.A. to clarify the British governments stand on landminesB. to establish her image as a friend of landmine victims 1C. to investigate the sufferings of landmine victims there D. to voice her support for a total ban of lan
9、dmines 42. Some members of the British government criticized Diana because_.A. she had not consulted the government before the visit B. she was ill-informed of the governments policy C. they were actually opposed to banning landmines D. they believed that she had misinterpreted the situation in Ango
10、la 43. How did Diana respond to the criticisms?A. She paid no attention to them B. She made more appearances on TV.C. She met the 13-year-old girl as planned D. She rose to argue with her opponents44. What did Princess Diana think of her visit to Angola? A. It had caused embarrassment to the British
11、 government. B. It had greatly promoted her popularity. C. It had brought her closer to the ordinary people. D. It had affected her relations with the British government. BWe can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl
12、e did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and s
13、ales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product l
14、ife so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?Market modifica
15、tion also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product qual
16、ity, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.45. Accord
17、ing to the passage, when people grow fond of one particular brand of a product, its sales will _.A. decrease gradually B. remain at the same levelC. become unstable D. improve enormously46. Marketers need to know which of the four stages a product is in so as to _. A. work out marketing policies B.
18、promote its production C. increase its popularity D. speed up its life cycle47. The author mentions the example of “backpacks” in paragraph two to show the importance of _.A. pleasing the young as well as the old B. increasing usage among studentsC. exploring new market sections D. serving both mili
19、tary and civil needs48. In order to recover their share of the world market, U.S. auto makers are _.A. improving product quality B. increasing product featuresC. modernizing product style D. re-positioning their product in the marketC WE NEED1Your NAME,YEAR of birth, HOME ADDRESS CITYSTATEPHONE NUMB
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