湖南省衡南县第九中学高一英语课件：UNIT1 ADVERTING-WELCOME TO THE UNIT（译林牛津版必修4）.ppt

1、Welcome to the unitUnit1AdvertisingWelcome to the UnitEnjoy some beautiful adsBrainstorming:1.Where can we find these ads?2.Why do you like these ads?On billboards,on the Internet,in newspapers/Magazines,on TV,in leaflets,or in buses etc.They are quite interesting,creative and we can get some useful

2、 information from them.Observation:Observe the four pictures on Page1.Try to divide them into two parts.Ads for social problemsAds for salesEarth DaySay No to drugsOxlin AirlinesSoft shine shampooDiscuss and speak:Read the instructions and focus on the four posters.Try to answer these questions:What

3、 image(s)can you see on each poster?What can you read on each poster?What can you learn from each poster?Commercial advertisementsPublic service advertisementsThis poster is a commercial advertisement.It offer the Airline service.It uses“I love to fly with Oxlin Airlines.Taking airlines is a fast wa

4、y to get to another place.In this way can much of time be saved.Poster 1This poster strikes us a lot.It is trying to show us that the birds have nowhere else to build their nets.They have to build their nets in the sky because all the trees have been cut down.It sends us a serious warning and tells

5、us that we should protect the environment from now on.Poster 2Taking drug is harmful both to the people who take drug and their family.If someone takes drugs,he will become seriously ill.This poster is intended to educate people about health and problems in society and calls on people to make an ant

6、i-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting young people especially girls,because they pay more attention to their appearance.It uses persuasive words“Shine that lasts fro days”successfully to persuade young people to buy this shampoo.Po

7、ster 4More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never delete GreenKeep it Forever!Enjoy your music,Enjoy your Sony!Cherish your life!Taiwan,China!Shoes can fly!So do your dreams!Homework1.Look for more interesting ads and show them to your classmates next time.2.Make good preparations for Reading part.